UFC 264 PPV Sales: Dana White Reveals Staggering PPV Buys For Conor McGregor vs Dustin Poirier 3

Published 07/11/2021, 9:28 AM EDT
MMA – UFC264 – Dustin Poirier v Conor McGregor – T-Mobile Arena, Las Vegas, United States – July 10, 2021 Dustin Poirier celebrates after winning the fight against Conor McGregor REUTERS/Steve Marcus


In a post-fight interview, Dana White revealed he expects UFC 264 PPV sales to reach the 1.7 or 1.8 million mark. He shared the event had already generated 1.2 million pay-per-view buys by 8 pm. The UFC President estimated these numbers just in the US, the net worldwide PPV sales could shoot even higher. This is now the second-highest performing event after the McGregor-Khabib fight in 2018.

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Conor McGregor has always done big numbers for the UFC. The Irishman’s fight against Khabib Nurmagomedov in 2018 is the highest-selling fight in the promotion’s history with 2.4 million PPV buys. The second fight with Nate Diaz did nearly 1.6 million PPV buys. Even his welterweight bout against Donald Cerrone closed around 1.3 million purchases in 2020.

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Ahead of the mega-event, Dana White had declared that UFC 264 would become the year’s biggest event. With PPV sales possibly reaching 1.8 million and many celebrities attending the event in Las Vegas, UFC 264 was certainly a success for the promotion.

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However, the UFC 264 main-event ended on an anti-climatic note for both fighters. It did not seem like Conor McGregor and Dustin Poirier felt closure even after the trilogy fight. ‘The Notorious’ visibly seemed frustrated with his unfortunate ankle breakage at the end of round 1. He even kept screaming “doctor stoppage” at Dustin Poirier as the medical team attended to his gruesome injury.

What happens to the Conor McGregor-Dustin Poirier rivalry?

In the post-fight press conference, Dustin Poirier even said that he did not feel a sense of satisfaction with this fight. On being asked if he felt that the rivalry was now over, he said that he wants to run it back with Conor McGregor.

No. We are going to fight again, whether it’s in the octagon or the sidewalk. You don’t say the stuff he said,” said Dustin Poirier.

Even with a broken ankle, Conor McGregor was restless and said that the rivalry is still not over. He added that his boxing was much superior and could kick his lead leg. The former two-division champ seemed disappointed with his second consecutive loss against Poirier.

This is not over. If I have to take this outside and die outside, I don’t give a b******s,” said Conor McGregor.

Even Dana White agreed a duo deserves a rematch, given the nature of Conor McGregor’s loss. With both fighters and the UFC President on board, this just might not be the end to this bittersweet rivalry. As Dustin Poirier will move on to fight Charles Oliveira soon for the UFC lightweight title, Conor McGregor will certainly have an option to fight ‘The Diamond’ again after the championship bout.

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MMA – UFC264 – Dustin Poirier v Conor McGregor – T-Mobile Arena, Las Vegas, United States – July 10, 2021 Conor McGregor in action against Dustin Poirier REUTERS/Steve Marcus

‘The Notorious’ could also choose to fight either Nate Diaz or Rafael dos Anjos in the meantime. However, the fans will have to wait until Conor McGregor releases his first thoughts on this fight to know more about his plans for the future.

Regardless of Conor McGregor’s ankle injury, do you think the Irishman had a shot at winning this time around?

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Sanjit Misra

86 articles

Sanjit Misra is a boxing author at EssentiallySports. Sanjit fused this passion for writing with his love for jabs, hooks, weaves, and uppercuts and entered the realm of boxing journalism. The elegance, the science, the techniques, and the finesse of hand-to-hand combat was what initially drew him into the world of boxing.

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