The world’s topmost MMA organization, the UFC, has recently penned a multi-year licensing agreement with Panini America. The latter is the world’s largest sports and entertainment collectibles company. The deal allows Panini America to become the UFC’s official and exclusive collectible trading card partner.
“We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.”
Panini America CEO Mark Warsop also enlightened one and all upon the significance of the deal. The company is a long-time fan of the UFC and is excited to have the UFC brand and athletes on their trading cards. Panini Instant platform will use UFC’s biggest moments, fights, and athletes in real time to trade mint cards of them. The special cards will only be available for a limited time and can be ordered.
The UFC started the year with 3 huge cards at Fight Island, in Abu Dhabi. The newly opened Etihad Arena hosted the first event of the year, which was also the promotion’s first-ever card on ABC. Max Holloway and Calvin Kattar headlined that Fight Night event. Michael Chiesa and Neil Magny headlined the following event.
Then, the UFC 257 pay-per-view had the iconic Dustin Poirier vs Conor McGregor rematch. The event also saw the triumphant debut of former Bellator champion Michael Chandler. The pay-per-view did more than 1.6 million buys, which is second-most in the organization’s history.
The company is certainly doing its business in an extraordinary manner. The ABC bow, the return of ceremonial weigh-ins and fans, and now this mega-deal shows that the UFC is keen to eclipse all they did in 2020.
What do you make of this brand new multi-year deal between the two biggest organizations in their respective fields? How will the UFC benefit from it? Let us know below.
Continue the conversation on the app, join other MMA fans on MMA Fans App