UFC Announces Brand New Deal With Panini America

Published 01/26/2021, 10:20 PM EST
LAS VEGAS, NV – JULY 05: UFC president Dana White interacts with media during the UFC 226 Press Conference inside The Pearl concert theater at Palms Casino Resort on July 5, 2018 in Las Vegas, Nevada. (Photo by Brandon Magnus/Zuffa LLC/Zuffa LLC via Getty Images)


The world’s topmost MMA organization, the UFC, has recently penned a multi-year licensing agreement with Panini America. The latter is the world’s largest sports and entertainment collectibles company. The deal allows Panini America to become the UFC’s official and exclusive collectible trading card partner.

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“We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.”

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Panini America CEO Mark Warsop also enlightened one and all upon the significance of the deal. The company is a long-time fan of the UFC and is excited to have the UFC brand and athletes on their trading cards. Panini Instant platform will use UFC’s biggest moments, fights, and athletes in real time to trade mint cards of them. The special cards will only be available for a limited time and can be ordered.

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The UFC had a mega start to the year 2021

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The UFC started the year with 3 huge cards at Fight Island, in Abu Dhabi. The newly opened Etihad Arena hosted the first event of the year, which was also the promotion’s first-ever card on ABC. Max Holloway and Calvin Kattar headlined that Fight Night event. Michael Chiesa and Neil Magny headlined the following event.

Then, the UFC 257 pay-per-view had the iconic Dustin Poirier vs Conor McGregor rematch. The event also saw the triumphant debut of former Bellator champion Michael Chandler. The pay-per-view did more than 1.6 million buys, which is second-most in the organization’s history.

The company is certainly doing its business in an extraordinary manner. The ABC bow, the return of ceremonial weigh-ins and fans, and now this mega-deal shows that the UFC is keen to eclipse all they did in 2020.

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What do you make of this brand new multi-year deal between the two biggest organizations in their respective fields? How will the UFC benefit from it? Let us know below.

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Apratim Banerjee

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Apratim Banerjee is an MMA author for EssentiallySports and has been writing professionally for almost a year. Before his current gig, Apratim worked as a UFC writer for Sportskeeda. A long-time MMA fan, Apratim has developed a critical eye for the sport that has helped him transfer his vast knowledge to his copies and give hardcore and casual readers a detailed insight into the fights and fighters.

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