‘She is Making Tons of Money Outside the Octagon’- Dana White Applauds Former UFC Champion Ronda Rousey

Published 07/11/2021, 11:45 AM EDT
RIO DE JANEIRO, BRAZIL – MARCH 20: UFC President Dana White speaks to the media during the UFC 189 World Media Tour Launch press conference at Maracanazinho on March 20, 2015 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Zuffa LLC/Zuffa LLC via Getty Images)


UFC is the highest paying MMA promotion in the world, yet fighting alone will not make a fighter rich. UFC president Dana White talked about one such personality in the post-fight press conference, who has capitalized on her brand not just as a fighter but as a businesswoman. White said, “Probably one of the most successful brands too is Ronda Rousey.

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“I was just with her a few days ago over at the Apex. I mean, this girl owns more houses than I don’t know. Bought a house in Hawaii and she is starting a new business. And she is doing this, and she is doing that she’s got a new tv show.”

Fighting in the UFC can make a person famous, but how the individuals use that popularity is entirely up to them. Many rich and famous athletes like Conor McGregor and Khabib Nurmagomedov have a lot of businesses that are running in the background. They use their fame and put it at work to make a fortune out of it.

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Dana White continued, “I think she has done really a great job of capitalizing on all the money she has made. And is continuing on making tons of money outside the octagon.”

Ronda Rousey is a brilliant businesswoman

Ronda Rousey gained her popularity after she entered the UFC roster to become the first-ever UFC women’s champion. She became a worldwide sensation and a symbol of women empowerment after headlining back-to-back UFC PPVs. Rousey didn’t stop there and entered the wrestling promotion WWE for a multimillion-dollar deal.

She has had endorsement deals with Reebok, Carls Jr, Metro PCS, Monster headphones, and Max Effort Muscle. To top all this, she also played a part in Hollywood blockbusters like Fast and Furious 7, The Expendables 3, etc.

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Now the former UFC champion is ready to co-host season 3 of Peyton’s Places which is produced by NFL films for ESPN+. Peyton’s Places Season 3 will provide news and stories from different sports like MMA, Baseball, etc. Rousey will cover the stories from the world of MMA. David Ortiz will cover baseball, Abby Wambach takes care of soccer, and Eli Manning covers the stories from football.

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Who in your opinion is the most successful businesswoman in the world of combat sports?

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Saurabh Singh

215 articles

Saurabh Singh Laledia is an MMA enthusiast who works as a UFC writer for EssentiallySports. His passion for the UFC infused with his knowledge of various fight styles such as Muay Thai and Brazilian Jiu-Jitsu motivated him to pursue a career in combat sports journalism, as it would be where he could exhibit his expert views and unbiased opinions whilst keeping the fan’s perspective alive. He started watching the sport at UFC 53 in 2005 when ‘The Ace’ Rich Franklin beat Evan Turner to claim the belt and has traced the journey of the middleweight title right from 'The Spider' to 'The Last Stylebender'.

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