The UFC has officially released their new Venum Authentic Fight Night Kits. UFC was officially partnered with Reebok, but after UFC 260, the deal came to an end.

Now the UFC has posted about the same and has released new images of their amazing apparel. The new clothes line looks great and suits the promotion well.

Venum mainly focuses on combat sports, and many fighters already had Venum as a sponsor. Reebok was not the same as it made clothes and accessories for various other sports and industries.

Dana White had earlier released a statement where he announced the upcoming deal with Venum.

“Everything in life is about timing, and this Venum deal couldn’t come at a more perfect time,” White said.

“This weird place we’re in right now, in the entire world, with sports and business and everything going on, these guys were the right people at the right time.”

There were plenty of issues going on between the UFC and Reebok, and the deal always seemed on the verge of ending. However, now in Venum, the promotion has a partner that understands clothing and Combat sports.

UFC Pays-Out Nearly $40 Million as Reebok Deal Ends

What did Venum say about the deal?

The partnership between Venum and the UFC is to be a lucrative one. Both the parties understand what the other can do for them and that would help them in being good partners.

“Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team. Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.

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“We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history,” they said.

UFC and Venum came to an agreement last year and finally, the deal materialized. The pictures posted by the company have gotten tremendous responses from the fans, and it looks like the partnership between the two companies is off to an impressive start.