UFC Welterweight Jorge Masvidal to Partner With Whatnot to Sell Sports Collectibles

Published 01/11/2022, 9:00 AM EST
NEW YORK, NEW YORK – NOVEMBER 02: Jorge Masvidal of the United States fights against Nate Diaz (not pictured) of the United States in the Welterweight “BMF” championship bout during UFC 244 at Madison Square Garden on November 02, 2019 in New York City. (Photo by Steven Ryan/Getty Images)


Ever since his second loss against the UFC welterweight champion Kamaru Usman, veteran fighter Jorge Masvidal hasn’t entered the octagon. However, he is keeping himself busy outside the UFC cage.

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‘Gamebred’ recently announced that he is partnering with the Marina del Rey-based live-stream shopping platform. The former welterweight challenger will now have his own shopping channel on Whatnot.

The UFC star posted the news on his official Instagram account. He wrote in the caption, I have teamed up with the largest live shopping platform, @whatnot, where we will be going live weekly to run breaks, auction off cards and items from my own personal collection.”

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Furthermore, ‘Gamebred’ will auction off items such as UFC trading cards and his own collection of merchandise on his own channel called The BRKRZ.

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Masvidal has a huge fan following. Hence, his fans will have a chance to look inside the life of the UFC star. ‘Gamebred’ will also look to have guest appearances by other fighters on his live stream shopping channel in the future.

Currently, the welterweight fighter is on a two-fight skid and is looking to map his way back in the win column. Earlier, ‘Gamebred’ was set to fight his long-time rival, Leon Edwards.

Unfortunately, ‘Gamebred’ had to pull out of the fight because of an injury. However, he has a name that might interest him for his next fight inside the UFC cage.

Jorge Masvidal Ready to Fight His Friend Turned Rival Next

‘Gamebred’ suffered devastating losses in his previous two title fights. However, he is eyeing an opponent who can land him yet another shot at the welterweight gold next.

However, after pulling out of the Edwards’ fight, Masvidal is left with no partner to dance with inside the octagon. But the former title challenger wants to fight this year and also has a name that interests him.

Recently, ‘Gamebred’ posted a tweet and called out his ex-friend and former interim welterweight champion Colby Covington. He wrote, “They gonna call you and hopefully the 4th time is a charm you f**king coward. Don’t p***y out now @ColbyCovMMA.”

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Covington and Masvidal were very close friends during the start of their careers. Unfortunately, their friendship turned into one of the most heated rivalries in the UFC. However, they never took their beef inside the UFC cage.

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Both the men have faced a loss in their previous fights. Hence, this fight seems a viable option for welterweight combatants. A win will take them a step closer to the 170lbs gold. Also, this fight will be a delightful treat for the UFC fans.

What are your thoughts on Masvidal’s new shopping channel? What do you guys think about Masvidal vs Covington? Let us know in the comments below.

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Afnan Chougle

450 articles

Afnan Chougle is a UFC author at EssentiallySports. Besides writing, this Media graduate is an integral part of the digital web stories team for combat sports. Before joining EssentiallySports, Afnan gained valuable experience as an intern at Jiostudios Production House.

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