WATCH: The UFC Launches Stunning Promo for New Venum Kit

Published 04/06/2021, 11:44 PM EDT


The UFC has ended their long relationship with Reebok as the promotion has recruited Venum as their new kit sponsors. In the newly released promo for the kit, featherweight fighter Brian Ortega, bantamweight champion Aljamain Sterling, and rising prospect Kay Hansen featured as the models.

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Stars like Conor McGregor, Israel Adesanya, Jorge Masvidal, Francis Ngannou will use the new kits from now on. The gear is expected to make its debut from this weekendโ€™s UFC Fight Night: Vettori vs Holland card on ABC. Fighters can expect to use these new kits for the foreseeable future.

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The deal will see an addition of $1 million to the companyโ€™s total budget, and the fighters are also going to get a chunk of the added revenue. Champions and more experienced fighters are expected to receive a larger proportion of the profit. Furthermore, lesser experienced contenders will receive at least an added $500.

UFCโ€™s senior executive vice president and chief operating officer, Lawrence Epstein, has confirmed that despite their satisfactory relationship with Reebok, they believe Venum will take the level of their products up by a notch.

Speaking to ESPNโ€™s Marc Raimondi, Epstein said, โ€œAs good as the Reebok product was, Venum has taken this up a notch with just the quality of construction [and] the thoughtfulness of how our athletes will use the products.โ€

How exactly will the new Venum deal profit the fighters?

According to sources, the new Venum deal is not as lucrative as the previous one with Reebok. Reebok paid the UFC $70 million for 6 years. However, the amount included the free products and perks fighters got from the company.

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Venum has inked a three-year-long deal with the promotion. However, Reebok hasnโ€™t cut ties with the promotion altogether and will remain the UFCโ€™s footwear partner. The previous rules related to fight-week and competition wear that came with the Reebok deal in 2014, caused fighters almost six-figure losses per bout. Those policies will remain intact with Venum too.

What do you make of the new official wear of the UFC? How exciting was the promo?

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Apratim Banerjee

706 articles

Apratim Banerjee is an MMA author for EssentiallySports and has been writing professionally for almost a year. Before his current gig, Apratim worked as a UFC writer for Sportskeeda. A long-time MMA fan, Apratim has developed a critical eye for the sport that has helped him transfer his vast knowledge to his copies and give hardcore and casual readers a detailed insight into the fights and fighters.

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