“We’re Looking to Do a Fight in the Metaverse” – Dana White Says UFC Is Moving Towards a ‘Metaverse’

Published 01/21/2022, 8:30 AM EST
RIO DE JANEIRO, BRAZIL – MARCH 20: UFC President Dana White speaks to the media during the UFC 189 World Media Tour Launch press conference at Maracanazinho on March 20, 2015 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Zuffa LLC/Zuffa LLC via Getty Images)

Currently, the UFC led by Dana White is the biggest promotion in the MMA business. From some of the best fighters in the world to innovative ways of capturing a sizeable chunk of the audience, the UFC has been leading the MMA business. However, other promotions are giving a tough competition. As a result, it becomes important for UFC to keep giving the fans the experience that no other promotion can.

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In a recent conversation on the Full Send Podcast, the UFC President spoke about the promotion’s future plans. He revealed they were working on making fights happen in the metaverse. If they manage to do this, the MMA fans would get to experience something extremely novel. It sure would add a gigantic leap in the MMA business.

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White said, “We’re looking to do a fight in the metaverse. We’ve been working on it for a while, be it a live fight, an actual fight that takes place inside the metaverse.”

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“It’d be kids at home could, you know, you put on your f***ing goggles and you can f***ing get up and go walk around and you know. We’re still working it out, but yeah, it’ll be soon. We’ll be doing a fight in the metaverse.”

He further explained how a fight in the metaverse would work out. He said, “You could buy seats, yeah. … And it just works with everything. It works with social media. It works with streaming.”

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It would be interesting to see how MMA would operate in the metaverse. Till then, fans can enjoy some really interesting upcoming fights. After all, UFC 270 is just around the corner.

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Dana White and innovation

The pandemic caused hindrances in businesses. However, White took it as an opportunity to get creative. The promotion continued operating under tough conditions. Fights were conducted on private islands, and thus, he kept the show running.

GLENDALE, AZ – JUNE 12: Dana White meets with the press following UFC 263 on June 12, 2021, at Gila River Arena in Glendale, AZ. (Photo by Louis Grasse/PxImages/Icon Sportswire via Getty Images)

So, with his new plan to make fights happen in the metaverse, it would be really exciting to see how the whole thing pans out.

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Do you think UFC fights in the metaverse could work well? Let us know in the comments below.

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Rohini Kottu

544 articles

Rohini Kottu is a UFC Writer at EssentiallySports. She is also a Psychologist and has a Master's degree in Clinical Psychology. Rohini, in her role as a UFC writer, combines her admiration for the mental resilience that MMA fighters have and her love for analysis.

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