“We’re Looking to Do a Fight in the Metaverse” – Dana White Says UFC Is Moving Towards a ‘Metaverse’

Published 01/21/2022, 8:30 AM EST

Currently, the UFC led by Dana White is the biggest promotion in the MMA business. From some of the best fighters in the world to innovative ways of capturing a sizeable chunk of the audience, the UFC has been leading the MMA business. However, other promotions are giving a tough competition. As a result, it becomes important for UFC to keep giving the fans the experience that no other promotion can.

In a recent conversation on the Full Send Podcast, the UFC President spoke about the promotion’s future plans. He revealed they were working on making fights happen in the metaverse. If they manage to do this, the MMA fans would get to experience something extremely novel. It sure would add a gigantic leap in the MMA business.

@danawhite on having a @ufc fight night in the Metaverse pic.twitter.com/S7OsZGqs52
— Full Send Podcast (@fullsendpodcast) January 21, 2022

Article continues below this ad

White said, “We’re looking to do a fight in the metaverse. We’ve been working on it for a while, be it a live fight, an actual fight that takes place inside the metaverse.”

Watch This Story: Best Highlights From UFC 270: Francis Ngannou vs. Ciryl Gane Press Conference

“It’d be kids at home could, you know, you put on your f***ing goggles and you can f***ing get up and go walk around and you know. We’re still working it out, but yeah, it’ll be soon. We’ll be doing a fight in the metaverse.”

He further explained how a fight in the metaverse would work out. He said, “You could buy seats, yeah. … And it just works with everything. It works with social media. It works with streaming.”

“That Was the Last $10 Million” – Dana White Opens up About the Time When the UFC Dream Almost Ended

It would be interesting to see how MMA would operate in the metaverse. Till then, fans can enjoy some really interesting upcoming fights. After all, UFC 270 is just around the corner.

Article continues below this ad

Dana White and innovation

The pandemic caused hindrances in businesses. However, White took it as an opportunity to get creative. The promotion continued operating under tough conditions. Fights were conducted on private islands, and thus, he kept the show running.

So, with his new plan to make fights happen in the metaverse, it would be really exciting to see how the whole thing pans out.

Article continues below this ad

Do you think UFC fights in the metaverse could work well? Let us know in the comments below.

SHARE THIS ARTICLE :

Written by:

Rohini Kottu is a UFC Writer at EssentiallySports. She is also a Psychologist and has a Master's degree in Clinical Psychology. Rohini, in her role as a UFC writer, combines her admiration for the mental resilience that MMA fighters have and her love for analysis.

“We’re Looking to Do a Fight in the Metaverse” – Dana White Says UFC Is Moving Towards a ‘Metaverse’

Dana White and innovation

Trending

Michael Chandler Handed Sad Update on Conor McGregor Fight at UFC 303 – “He’s Not Going to Get Pay-Per-View Points”

Violently Threatening Conor McGregor Takes a Bad Turn for 50 Cent as UFC World Condemns Rapper After Beef Resurfaces

“He Cannot Push Me” – Islam Makhachev Exposed 6-Time Wrestling Champ Jordan Burroughs in Front of Daniel Cormier Last Year

“A MF Grabs Me” – Shaquille O’Neal Almost Came to Blows With UFC Star During Camp in Hawaii, NBA Legend Reveals Untold Stor

“Bubble Gut From High HGH Abuse” – Joe Rogan’s Dire Health Concern Flares Up as Fans Worry About UFC Commentator