Among the rising talents in the UFC middleweight division, #9-ranked contender Brendan Allen has steadily made a name for himself. Hailing from Louisiana, Allen emerged as a standout prospect after Dustin Poirier and Daniel Cormier, and quickly earned recognition as one of the division’s most promising fighters. He entered the UFC in 2019 via the DWCS and has consistently demonstrated his credentials as a top contender. Currently, ‘All In’ holds a 14-4 record under the Dana White-led banner.

After suffering back-to-back losses to elite fighters like Nassourdine Imavov and Anthony Hernandez, he rebounded with a decisive win over Marvin Vettori at UFC 318 past summer. Averaging three fights per year, Brendan Allen is now preparing for his third and final bout of 2025 this weekend at UFC Vancouver against fifth-ranked Reinier de Ridder. This will also mark his third appearance at Rogers Arena. With Allen competing at such a consistent pace, fans are increasingly curious: how much net worth has he amassed at the age of 29?

Brendan Allen’s 2025 net worth & endorsement deals

Before hitting 30, Brendan Allen had already amassed over 32 professional MMA bouts, firmly establishing himself in the sport. He launched his career in 2015, competing across multiple promotions in the southern United States, steadily climbing the middleweight ranks. In the early days, ‘All In’ balanced fighting with various jobs, noting, “When I first started I didn’t have a job, just school, but I’ve had odd jobs through fighting such as working at a police department in evidence, construction, and now plumbing.”

Allen’s breakthrough came after joining Dana White & Co., where he made an immediate impact by defeating his first three UFC opponents, including Kevin Holland. Later, however, ‘All In’ faced setbacks against seasoned fighters Sean Strickland and Chris Curtis, both from the Las Vegas-based gym Xtreme Couture.

In 2022, Brendan Allen went on a remarkable run, stringing together seven consecutive victories and avenging his loss to Curtis before falling to fellow Kill Cliff members Nassourdine Imavov and Anthony Hernandez. This period solidified his standing in the UFC and boosted his earning potential.

By April 2024, ‘All In’s estimated net worth reached $250,000, encompassing fight purses, base pay, and endorsements. However, there isn’t much information regarding the specifics of who Allen is endorsed by. Regardless, Surprise Sports Bio, in its March 2025 update, reported that his net worth has now climbed to $1 million.

How much does Brendan Allen earn per fight? UFC salary breakdown & career earnings

Dana White’s reputation for how fighter pay works in the UFC is well-known. Multiple factors influence Brandon Allen’s earnings, including his contract, the event, and the outcome of his fights. UFC purses can start at around $10,000 and rise to $500,000 or more for the sport’s top-tier athletes. Brandon Allen’s total fight earnings are estimated at roughly $75,000, reflecting his standing in the middleweight division.

At UFC 275, Brendan Allen showcased his skills against Jacob Malkoun, earning his $75,000 base salary along with a $75,000 win bonus, highlighting how much a fighter can earn after gaining momentum. Earlier, he defeated Krzysztof Jotko at UFC Fight Night 211 and received the Performance of the Night bonus of $50,000 for his exceptional performance inside the cage. Beyond his fight earnings, the 27-year-old also benefits from lucrative sponsorship deals.

This weekend, in the 33rd bout of his MMA career, Brandon Allen is set to face his former teammate Reinier de Ridder from Kill Cliff. A victory in this matchup could significantly boost ‘All In’s’ chances of earning a title shot. Who do you think will win? Drop your prediction below.