Who doesn’t dream of becoming a UFC champion? Two-weight class fighter Kevin Holland, however, made it clear back in January that his goal in the world’s premier MMA promotion was the “lifestyle“, not the belt. “Don’t need it. I never came to the UFC to fight for a world title. I came to get paid,” declared Holland. That mindset explains why the American star, despite competing under Dana White’s banner since 2018, has never chased a title shot. Instead, the 32-year-old has built a reputation as one of the promotion’s most active and consistent fighters.

Earlier this year, Kevin Holland had already stepped into the Octagon more times than former UFC champion Jon Jones had since his debut. Arriving on the UFC scene at age 26, ‘Trailblazer’ has maintained an unrelenting pace, earning the distinction of the promotion’s busiest fighter at 32. His remarkable activity has fans asking one big question: just how much has Kevin Holland earned over his UFC career? Let’s take a closer look at his net worth.

Kevin Holland’s 2025 net worth & endorsement deals

A true journeyman, Kevin Holland has already stepped into the Octagon four times in the 2025 calendar year, currently holding a 2-2 record in his last four UFC bouts. Known for his fearless willingness to fight, ‘Trailblazer’ consistently delivers entertainment on Dana White and the UFC’s fight cards, a trait that has become the hallmark of the American star. Holland earns the bulk of his income from endorsements and fight purses.

Sporty Salaries estimates his net worth at around $6.7 million, coming from sponsorships, endorsements, and fight earnings. However, he has not disclosed the exact total of his career earnings in the UFC. “I like how I get paid, and the way I get paid is to show up and to win fights. So I show up, win fights, do the contract, assassinate the person in front of me, collect my checks, and go on to the next one,” Kevin Holland admitted, expressing his satisfaction with his current UFC payouts.

Thanks to his reputation as one of the promotion’s most active fighters, Kevin Holland has secured deals with brands including Hayabusa Combat, Rule One Proteins, MyBookie, and Beer Roofing and Remodeling. The specific terms of these agreements, however, remain private.

How much does Kevin Holland earn per fight? UFC salary breakdown

Tracing Kevin Holland’s career earnings per fight is no simple task, given his journey that began in 2014 across promotions like Legacy, XKO, King of the Cage, and Bellator. The American fighter also dabbled in a few Muay Thai bouts, creating a diverse combat sports résumé. Focusing solely on his UFC tenure, however, provides a clearer picture of his fight earnings.

Kevin Holland typically earns between $150,000 and $300,000 per fight, depending on the outcome. At UFC 287 against Santiago Ponzinibbio, for instance, he pocketed $150,000 as a base salary, added $150,000 in bonuses, and collected $16,000 from sponsorships, totaling $316,000. In contrast, at UFC 299 against Michael ‘Venom’ Page, he earned $171,000, illustrating how results can significantly impact his payouts.

Reports also indicate that Kevin Holland receives a $100,000 guaranteed minimum per fight, though losses can reduce his overall income. Currently, ‘Trailblazer’ gears up for his 28th UFC bout and fifth fight of the year, taking on Mike Malott at UFC Vancouver this weekend in Canada. He aims to surpass UFC veteran Jim Miller for the most wins in the promotion. Will he achieve it? We’ll find out this weekend.