Share this article

Wife Dee Devlin Joins Millions in Celebrating Conor McGregor’s ‘Proper No. Twelve Irish Apple’ Revelation Following Steve Jobs Teaser

Published 02/07/2023, 3:15 PM EST

Follow Us

Conor McGregor might have been away from the cage, but he has not been away from work. Apart from being a fighter, McGregor is a businessman and an actor, too. McGregor owns the Irish Whiskey label and had made a lot of money from his venture. The proper 12 has been popular as Conor McGregor‘s whiskey brand and it seems that the Irishman is still vested in the brand. ‘Mystic Mac’ posted an Instagram video where he was seen introducing a new flavor of his whiskey brand, Proper 12. More than 200k users have liked the video in only a few hours.


Article continues below this ad

Conor McGregor looked in a Steve Jobs-inspired look with a solid black basic ensemble, along with round glasses. The fighter explained why the new flavor was something special. He defined his new product as a “smooth to the core” whiskey. He also pointed out how the new product had the flavor of crunchy green apples.

Conor McGregor launches a new flavor for Proper No. 12

In a recent video posted on Instagram, McGregor was seen talking about the new flavor. ‘McG’ emphasized on how the drink was completely different. He also mentioned that the product was now on the shelf, “Just in time for St. Patrick’s day“.

The former UFC champ captioned the post with, Drink Different! Introducing a new revolutionary product from our storied distillery, Proper No. Twelve Irish Apple—a blend of my award-winning Proper No. Twelve Irish whiskey with notes of crisp and juicy Irish apple.


1281 Live Readers

via Getty

Fans reacted to the video, McGregor‘s wife Dee Devlin commented, “Amazing!! What a man & what a drink!! I’m so proud of you babe!!  Tasty tasty .”

Fans compared ‘McG’ with Steve Jobs and called him “Conor McJobs” and “Steve Jabs”.

Another fan commented, “Proper 12 Apple brought you by Mystic MacBook”.

Fans appreciated the promotional video from Mac. A comment read, “This is pure right here. The concept. The brand. The product. Conor with the Steve Jobs vibes. Man just really good branding right here. This was smart.”


Article continues below this ad

McGregor is all set for his comeback

Conor McGregor is soon going to feature in ‘The Ultimate Fighter’. He will be a coach against Michael Chandler. While the show is the first time fans will see the Irishman around the UFC since he broke his leg against Dustin Poirier at UFC 264, they expect ‘McG’ to be in the cage soon after. He is a star in his own right and takes all that he has on his plate very seriously.


Article continues below this ad

‘Mystic Mac’ will hope that his new introduction appeals to fans as much as he does in the cage. 2023 may turn out to be an important year for McGregor. Let us know how excited you are about ‘The Notorious’ being back in the UFC.

Watch This Story: “Back up for may” Coach John Kavanagh confirms Conor McGregor’s return cryptic comment sets UFC world on fire



Akshay Pallav

449 articles

Akshay Pallav is a UFC writer at EssentiallySports. Having completed his undergraduation from National Institute of Fashion Technology in Apparel Production, he has been a sports enthusiast all his life and has several medals at the University level across multiple sports including basketball, badminton, track and field. He aspires to interview Conor McGregor and Cristiano Ronaldo someday.

Edited By: Vineet Nandwana