UFC President Dana White recently received a spectacular gift that he won’t forget anytime soon. The long-time UFC boss was given a customized Maybach van with Howler Head decals all over the outer body of the vehicle.
White was visibly taken aback by the gift that was given to him by Stephen Deleonardis of the Nelk Boys, popularly known as SteveWillDoIt. Chiefly, the social media star initially acted like the van was his and then revealed to Dana White that he would be receiving it as a $300,000 gift. According to Deleonardis, the van was ‘Presidential’ and was thus perfect for someone like Dana White.
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SteveWillDoIt markets himself as the healthiest man alive and has a massive platform on social media and YouTube. He is frequently seen with high rollers in the world of hip hop and pop culture and is a figure that has a fanbase of a younger demographic.
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Dana White has spent some time with the Nelk Boys and it seems as though SteveWillDoIt and White have grown quite close.
The Howler Head x UFC connection
As for the decals on the van, Howler Head is one of the principal partners of the UFC and Dana White often endorses the Whiskey brand on his Instagram. Howler Head became the UFC’s first-ever ‘flavored Whiskey partner’, thus creating a new sponsorship category altogether.
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“I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had,” says UFC President Dana White. “So, you can imagine how excited I am that these guys are coming on board as an official partner.”
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“Howler Head is a bada** brand. Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base.” [h/t The Luxe Review]
Howler Head is a relatively new brand that was launched as recently as 2020 and is growing across the US. With its connection to the UFC, it has quickly become a recognizable brand to the public consumer.
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