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“You’re Getting Paid to Give Children Diabetes”: Khabib Nurmagomedov at Sword’s Point as Fans Accuse Him of ‘Selling His Soul’ for His New Endorsement

Published 07/02/2023, 7:28 AM EDT

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It seems like Khabib Nurmagomedov’s moves outside the UFC have drawn much more controversy and debates. When Nurmagomedov stepped away from the world of fighting, all fans respected his decision to prioritize family over fame. Away from coaching and all things MMA, it seemed like the undefeated champion was ready to embark on a new chapter of his life.

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However, his recent ventures into other businesses and product promotions have raised eyebrows and sparked criticism from his devoted fanbase. One of the first ventures to stir controversy was Nurmagomedov’s foray into the world of cryptocurrency. As news broke that he was entering the crypto market, concerns arose about the potential risks involved.


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Moreover, ‘The Eagle’ has very strong beliefs about promotions and endorsements. The Russian MMA legend never promotes gambling or alcohol because of his religious values. This is the reason when the former UFC champ enters a business that seems questionable to fans, they hammer down Nurmagomedov with questions and allegations. Recently, another such controversy erupted.

Khabib Nurmagomedov gets called out again for promoting breakfast cereal

Recently, eagle-eyed fans noticed another unexpected move from the former UFC champion – a breakfast cereal endorsement. Nurmagomedov took to Instagram to share a picture of himself pouring cereal, with his own face gracing the front of the box. While celebrity endorsements are nothing new, this unexpected collaboration drew criticism and raised eyebrows among his loyal supporters.

Critics pointed out the irony of Khabib endorsing a product that he may not consume himself. Moreover, detractors accused him of prioritizing financial gains over his previously lauded dedication to discipline and health. Here are some of the fan reactions –


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  • “From ufc world champion to cereal world champion”
  • “Give this to McChicken he will also strong.”
  • “Kabib sold is soul to this company”
  • “You’re one of the greats but don’t cheat people, that’s junk food, real food made you champion.”

Khabib Nurmagomedov NFT: Fans Criticize Ex-UFC Star for Turning to Crypto Business

  • “Khabib is building a marketing career.”
  • “I’m not eating no khabibios”
  • “Khabib selling things which he never ate.”
  • “You’re getting paid to give children diabetes.”
  • “From smashing best fighters in UFC to smashing various type of cereals”


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Watch This Story – Khabib Reacts To Manchester City Stars

What are your opinions about Khabib Nurmagomedov’s latest endorsement? Do let us know in the comments below.

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Written by:

Sushant Sharma


One take at a time

Sushant Sharma is a UFC writer at EssentiallySports who has a keen understanding of the complex commercial nature of the sport. With a degree in Commerce from a prestigious institute, Sushant has a unique perspective on the multi-million-dollar industry that surrounds the UFC. He is an avid fan of the sport and has been following it closely since 2016.
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Edited by:

Rupkamal Sarma