$400 Million Worth Tom Brady Part of $4 Billion UFC Celebrity Investment Consortium Headed By Serena Williams
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UFC is one of the fastest-growing brands in the world right now. The leading MMA promotion is doing crazy business, and it’s safe to say they’re enjoying its prime days right now.
A lot have factors have contributed to the growth of UFC, with celebrity endorsements being a major one. UFC and its involvement with celebrities have played a huge role in its success, and over time, more and more celebrities have been attracted to the sport.
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Lately, the UFC has also introduced a segment during their PPV events called the “celebrity cam”. Over here, the camera points out to every celebrity present in the crowd. The number of celebrities making an appearance is a lot higher, compared to what it used to be.
The UFC is seen collaborating with A-listers like The Rock, Chris Pratt, Halle Berry, etc. Bringing more eyes to the sport.
The Moment That Made the UFC Huge
In 2016, the UFC welcomed three new members onboard. Actor Mark Wahlberg, seven-time Super Bowl winner Tom Brady, and Patriots owner Robert Kraft. These three were among the new owners of UFC as part of WME/IMG’s acquisition of the promotion.
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They bought the company for $4 billion in July. The company was originally owned by casino magnates Lorenzo and Frank Fertitta, who had purchased the brand for $2 million in 2001.
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The UFC president, Dana White, had also shared his thoughts about the investment. He said, “Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.”
Other Big Celebrity Investors
Other celebrities who became a part of the UFC during this time were, Serena Williams, Sylvester Stallone, Tyler Perry, Venus Williams, Jimmy Kimmel, Adam Levine, Conan O’Brien, Ben Affleck, Calvin Harris, etc.
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In buying the UFC, WME-IMG let celebrities buy small shares with a minimum investment of $250,000. Here's the list pic.twitter.com/3whha8eOPe
— Darren Rovell (@darrenrovell) September 30, 2016
Along with celebrity involvement, blue-chip sponsorship, legalization of the sport, and breaking huge TV deals, also helped the UFC elevate to a whole another level.
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Which of your favorite celebrity would you like to see become a part of the UFC?
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