Home

UFC

Dana White’s Partnership With NFL for Superbowl Has UFC CEO Making a Huge Deal

Published 02/07/2024, 12:05 AM EST

Follow Us

via Getty

UFC CEO Dana White has dropped a massive update regarding his involvement in the upcoming ‘Super Bowl LVIII’! At Super Bowl LVIII, UFC fans can anticipate seeing a familiar face during commercial breaks as White plays a part in a new commercial for Bud Light.

However, the UFC boss recently shared another intriguing part of his involvement in the sports spectacle as he revealed that he would give away signed bottles of ‘Howler Head’ whiskey as a part of the promotion for the event!

Dana White to feature alongside Post Malone and Peyton Manning during Super Bowl LVIII

ADVERTISEMENT

Article continues below this ad

In addition to his appearance in a Bud Light commercial during Super Bowl LVIII, UFC CEO Dana White has revealed an exciting twist to his involvement in the sports spectacle. Alongside rapper Post Malone and football legend Peyton Manning, White will be part of a star-studded ad experience.

However, there’s more to the story as White announced plans to give away signed bottles of ‘Howler Head’ whiskey as part of the event’s promotion. On his Instagram story, White shared a picture with the caption, “2200 bottles of Howlerhead Whiskey, signed for #superbowl

Trending

Get instantly notified of the hottest UFC stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

Titled “Easy Night Out,” the 60-second ad spot follows a group of friends who accidentally summon the Bud Light Genie. As the genie grants their wishes, the friends find themselves in various exciting scenarios, including a UFC championship event and a lively nightclub.

Post Malone, a seasoned Bud Light collaborator, is making his third Super Bowl appearance for the brand. Manning and White join him in a skit where they encounter “The Bud Light Genie,” who fulfills their wildest dreams for a night out on the town. This adds an extra layer of excitement for fans, offering them a chance to own a piece of the Super Bowl experience.

Watch This Story: What Is Dana White’s Diet Plan? What Helped UFC CEO Achieve His Transformation 

With White’s participation in both the commercial and the whiskey giveaway, UFC enthusiasts have even more reasons to tune in to the big game! The UFC CEO has also recently received an interesting offer to sign an NFL player to the UFC but with a twist!

NFL defensive end and Jon Jones’ brother avails for short-term UFC contract

Jon Jones is widely regarded as one of the greatest mixed martial artists ever. However, there is a member of his family who’s even stronger and more athletic than him! And UFC CEO Dana White has received an interesting offer from Jones’s younger brother to be a part of the UFC. Chandler Jones, NFL defensive end and the UFC Heavyweight champion’s sibling, recently made an appearance on the JAXXON podcast where he revealed stories from his childhood and growing up with Jones. He stated that he was a wrestler till he gave up the sport in high school to focus on basketball instead!

ADVERTISEMENT

Article continues below this ad

But he asserted that he can still grapple and put the UFC boss on notice by stating, “I told Dana White sign me to that 10 day contract…” but he still wants to go back to the NFL where, “it’s easy money they was giving me $18 million a year, $17 million a year to go f**k on these little boys up”

So far, there have been no responses from the UFC and Dana White regarding Chandler Jones’s unique offer for a  limited time contract. Nevertheless, his statements highlight the appeal of fighting inside the Octagon for athletes from different sports especially if they are brothers with a GOAT candidate like Jon Jones!

ADVERTISEMENT

Article continues below this ad

What did you think about Dana White’s appearance in the Bud Light Commercial? Share your thoughts in the comments below!

SHARE THIS ARTICLE :

Written by:

Dushyant Patni

673Articles

One take at a time

I am Dushyant Patni, a UFC writer at EssentiallySports. My passion for Mixed Martial Arts started because my father used to be a boxer and a martial arts fanatic. It passed down to me as my first pair of boxing gloves were his old ones! Prior to joining EssentiallySports, I honed my writing and editing skills across various organizations as a writer and an editor.
Show More>

Edited by:

Amal Joyce