Since its genesis in November 1993, the UFC has only been growing bigger. It is clearly dominating the realm of combat sports. A recent survey confirms that today, nearly 300 million people watch MMA, and the UFC has amassed a great portion of that viewership. The pay-per-view numbers for the UFC are ever-growing.

UFC CEO Dana White took the helm back in 2001, and that is when UFC started blowing up. He did great things for the organization, but now, it seems UFC commentator and popular podcast host Joe Rogan has an ‘expansion advice’ for the CEO that could help him tap into a market that houses a lot of talent and potential but needs the funding. And that is Muay Thai. UFC’s competitor, ONE Championship’s CEO, Chatri Sityodtong, laid down an interesting offer for Joe Rogan once he got wind of this.

Rodtang Jitmuangnon vs. Superlek Kiatmuu9 displays Muay Thai potential; Joe Rogan’s advice gets a reply from rival CEO

The ONE Flyweight Muay Thai World Championship saw two of the greatest Muay Thai fighters exchange blows for the undisputed title. Rodtang Jitmuangnon and Superlek Kiatmuu9 butted heads on September 22 in a fight that quickly turned bloody and devastating. The two fighters put on a great show of epic Muay Thai skills. In the end, Superlek Kiatmuu9 took the win by a ‘controversial’ decision.

After this fight, Joe Rogan seemed quite impressed with the untapped potential of Muay Thai. The UFC commentator openly spoke highly of the discipline and said that Muay Thai needs good exposure to reach the potential that it has.

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Rogan’s statement started going viral and caught the attention of ONE Championship’s CEO, Chatri Sityodtong, who openly made Rogan an offer. As reported by SCMP, he said, “Joe, you and I know each other–come on any time, man. If you want to commentate in the No. 1 league by far in Muay Thai, absolute killers and monsters, which you know already, Joe, give me a call,” he said. 

Joe Rogan has been of the opinion that Muay Thai “could be as big as MMA.” He even dissed soccer and football while lauding Muay Thai.

Joe Rogan’s suggestions for Dana White – Is Muay Thai coming to the US?

The United States has always been aware of opportunities, and Joe Rogan has once again tried to help the UFC by presenting its CEO with a grand idea: bringing Muay Thai to the US and expanding the UFC to create a wing for Muay Thai.

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“Out of all the combat sports out there, Muay Thai has the biggest untapped potential in the Western world,” he opined. “The talent is there, the excitement is off the charts. It’s just going to take the right organization with deep pockets to make it as huge as it deserves to be over here.” However, he didn’t stop there.

Rogan was so impressed with Rodtang Jitmuangnon versus Superlek Kiatmuu9 and the potential of Muay Thai that in one of his latest podcast episodes, Rogan suggested White should plan for the UFC to host a Muay Thai event. He even said that he would commentate.

The UFC commentator has been a part of the promotion’s growth and has helped the organization reach new heights. The $120 million-worth UFC commentator would be a great addition to ONE Championship. But will Rogan make the change? Where does his allegiance lie?

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