Zuffa LLC, the company founded by Dana White, Frank Fertitta, and Lorenzo Fertitta bought the UFC from SEC Holdings in 2001 for $2 million. The promotion was struggling for its survival at the time. In 2016, it was sold to WME-IMG group for $4 billion. It was later renamed Endeavor.

Earlier this year, Endeavor and WWE announced they have signed an agreement to bring together two of the biggest fight promotions in the world– WWE and UFC via a merger.

Dana White led UFC – WWE merger expected to be finalized in September 2023

Endeavor President and COO, Mark Price had said that the merger will be a case of “one plus one equals three” as it is expected to synergize $50 million to $100 million in costs for the two promotions. The company recently announced that the merger is expected to be completed sometime in mid to late September.

Read More – Months After $21.4 Billion Merger, Dana White Reveals How Endeavor- UFC Are Going to Help the WWE and Vice-Versa

The new entity will be put under the umbrella of a new company called TKO Group. Vince McMahon will be the executive chairman of the board in the new company, while Dana White will continue in his role as UFC President. TKO Holding is expected to have a valuation of $21 billion after the merger.

Endeavor reveals financials for Q2 of 2023

Endeavor reported a healthy profit of $340.1 million in the second quarter of this year. It is an increase of two-and-a-half percent, equivalent to $8.2 million from the same period last year. This was on the back of the UFC’s performance.

On the other hand, it has also reported that the WGA-AFTRA strike has negatively impacted its business, with reported losses of $25 million per month

Endeavor is also planning to take TKO holding public and will be offering an IPO for it on the New York Stock Exchange. The merger is mainly a way to save on costs for the two companies and WWE will be moved to Endeavor’s back-office infrastructure.

Watch This Story – Take A Look At Dana White’s Six Million Worth Mansion