UFC President Dana White took to Twitter and revealed an electrifying promotional video ahead of the shows August 4 release. ‘Dana White’s Contender’s Series’ is set for a return that will see several talented prospects duke it out. Not to mention, fighters such as Sean O’Malley, Geoff Neal, and Dan Ige have benefitted greatly from the show’s existence.

The UFC has managed to scope out high caliber talent through the show as well as maintain viewership. The main motive of the show is to allow up and coming fighters with opportunities to lay-out their skill set. The promotion has crafted household names and title contenders off the back of the show.

Dana White and the history of the contender’s series

Dana White has long believed in fostering talent in order to truly grow the sport of MMA from its roots. His efforts with ‘The Ultimate Fighter’ eventually birthed the idea for a competition that would award UFC contracts. Chiefly, the winners of the show have received more mainstream visibility that other prospects on the roster.

The show was originally titled ‘Dana White’s Tuesday Night Contenders series’ and had the first event back in July 2017. Not to mention, the Apex facility in Las Vegas was erected for the sole purpose of hosting UFC centric events. From its inception, the show was a success as fans got an opportunity to see elite contenders first hand.

The show in question operates separately from the UFC brand and has it’s own licensing. This allowed for the creation of a brand new phenomenon off the back of a well-established global brand. The incentive of receiving lucrative contracts with the promotion saw a great spike in incredible performances.

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The Contenders series is yet another attempt by the UFC to bring back normalcy in a world suffering from COVID-19. The return of the show marks yet another instance that the organization has managed to stay ahead of the competition. The company will continue to satisfy fight fans with regular events running in tandem with the Contenders series.

Source: Dana White Twitter