UFC Middleweight champion Israel Adesanya took to Twitter and shared exciting news regarding a newly minted partnership with fans. ‘The Last Stylebender’ revealed that he had joined the ‘My protein US’ Supplement team in a cinematic promotional video. The video grab sees Adesanya in prime shape as he gears up to endorse the well-known protein supplement brand.

Moreover, Israel Adesanya has become well known within the MMA sphere to undertake new ventures outside the octagon. His various enterprises, including podcasts, media appearances, and social media marketing, have bolstered his ever-growing profile. In his relatively nascent UFC tenure, he has achieved great levels of stardom within the promotion.

Israel Adesanya: Star power

Chiefly, since his famed UFC debut, Israel Adesanya has shown no signs of slowing down as a UFC professional. Moreover, he quickly rose up the ranks and transitioned from bonafide prospect to elite 185-pound contender. UFC President Dana White and the UFC brass were quick to recognize the various looks that the undefeated fighter brought to the promotion.

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After going on a stellar initial run, he contested in fan-friendly bouts against Anderson Silva and Derek Brunson, where he looked impressive. Chiefly, his fight for the interim gold strap against Kelvin Gastelum went a long way in building his legacy. The 2019 ‘Fight of the Year’ will go down as an all-time classic slug-fest in the sport’s history.

Considering his consecutive victories, Israel Adesanya earned a title shot against then undisputed king Robert Whittaker. He would violently dispatch of ‘The Reaper’ and truly actualized his potential as a massive star.

He momentarily faced flak from the MMA community after a lackluster title defense against Yoel Romero at UFC 243. However, this did little in the way of slowing down his momentum in the organization. ‘The Last Stylebender’ will defend the coveted Middleweight strap against Paulo Costa on October 26 for his second defense.

Fight fans across the board are excited to watch the match-up unfold as the two fighters have bad blood brewing. Additionally, their fighting styles offer an interesting narrative that is sure to produce an instant classic.

WATCH: UFC Debut: Israel Adesanya vs Rob Wilkinson Free Fight