UNIQLO Bags the Sponsorship Rights for Roger Federer’s Laver Cup 2021

Published 09/15/2021, 9:28 AM EDT
GENEVA, SWITZERLAND – SEPTEMBER 22: Roger Federer of Team Europe poses with Rod Laver and the trophy after winning the Laver Cup during Day Three of the Laver Cup 2019 at Palexpo on September 22, 2019 in Geneva, Switzerland. The Laver Cup will see six players from the rest of the World competing against their counterparts from Europe. Team World is captained by John McEnroe and Team Europe is captained by Bjorn Borg. The tournament runs from September 20-22. (Photo by Julian Finney/Getty Images for Laver Cup)


Swiss tennis ace Roger Federer has been one of the most successful players in the modern era. He was the first male singles player to reach the milestone of winning 20 Grand Slam titles. Over the years, he has impressed and won the hearts of many fans from all over the globe. 

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In 2017, Roger Federer launched the Laver Cup. It is a competition in which there are two teams, Team Europe and Team World. However, this season, there won’t be any of the big three stars in action. It would be the first time that none of them since its inception. 

PRAGUE, CZECH REPUBLIC – SEPTEMBER 23: Roger Federer and Rafael Nadal of Team Europe react during there doubles match against Jack Sock and Sam Querrey of Team World on Day 2 of the Laver Cup on September 23, 2017 in Prague, Czech Republic. The Laver Cup consists of six European players competing against their counterparts from the rest of the World. Europe will be captained by Bjorn Borg and John McEnroe will captain the Rest of the World team. The event runs from 22-24 September. (Photo by Clive Brunskill/Getty Images for Laver Cup)

Roger Federer’s Laver Cup 2021 is soon to begin 

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As we focus on the Laver Cup, one of the leading global apparel retailers, UNIQLO, has been named as the official sponsor of the Laver Cup 2021. The event will be held in Boston from September 24- 26. Interestingly, UNIQLO will provide uniforms for all the staff, which includes all on-court roles such as the ball kids, chair umpires, and tournament operations staff. 

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As we shift focus to Federer, he began his season after the Australian Open. He played his first competitive event in Doha after more than a year. He was on the sidelines as he had to undergo two knee surgeries. 

GENEVA, SWITZERLAND – SEPTEMBER 18: (L-R) Roger Federer, Stefanos Tsitsipas, Fabio Fognini, Rafael Nadal, Dominic Thiem and Alexander Zverev, of Team Europe pose for a photo prior to the Laver Cup 2019 at Palexpo, on September 18, 2019 in Geneva, Switzerland. (The Laver Cup consists of six players from the rest of the World competing against their counterparts from Europe. John McEnroe will captain the Rest of the World team and Europe will be captained by Bjorn Borg) The event runs from 20-22 Sept. (Photo by Clive Brunskill/Getty Images for Laver Cup)

Federer competed at the French Open and made it to the second week only to withdraw before his fourth-round match. He withdrew because the matches were getting intense and he was playing at the highest level without much match practice. 

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Roger had a disappointing result at the Wimbledon Championship, losing in the quarterfinal. He has decided to end his season and undergo another knee surgery. We hope to see him compete on the Tour once again. 

Watch this story: Top Seeds Naomi Osaka, John Isner, Stefanos Tsitsipas, Andrey Rublev and Others Who Faced Huge Upsets at US Open

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Rohan Kollare

1098 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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