“Would It Sell?”: Sue Bird Opens Up on Bias Towards Tom Brady and LeBron James and Other Male Sports Athletes Turned Entrepreneurs

Published 08/16/2022, 11:30 AM EDT

One of the most remarkable women in the sport of basketball, Sue Bird, needs no formal introduction. She is an American sporting legend and her enthusiasm for sports kick-started at a young age. Besides being a professional basketball player, she has also participated in various sports.

Know for her bold choices, Sue Bird has founded the brand “Togethxr,” in collaboration with other iconic athletes, namely, Alex Morgan, Simone Manuel, and Chloe Kim.

Sue Bird channeling out her entrepreneurship

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Collaborating with some of the world’s leading athletes, “Togethxr” targets GenZ and millennial women. The four aim to increase the visibility of women’s stories and voices in athletics and related fields, including activism, culture, wellness, and beauty.

Talking about how difficult it is to build a brand image being a woman, Sue Bird says, “To be dramatic about it, pick a major male athlete—LeBron or Tom Brady—when they walk in the room, people are already saying, ‘Yup!‘”

Sue Bird Had to Interrupt Megan Rapinoe Mid-Proposal for Weird Choice of Clothing: “Take That F****** Bucket Hat Off”

Sue Bird confesses that there’s a hesitancy in brands for collaboration. She added, “For women and female athletes, there’s always this moment of, Ahhhh, would it sell? Ahhh, do people want to see this?”

Anyhow, the four have challenged the traditional notions. Braving the hurdles, Sue Bird and her fellow entrepreneurs have crafted a more open platform.

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Sue growing strong with Megan Rapinoe

After a brief introduction at the 2016 Summer Rio Olympics, Megan and Sue realized there’s something more to their relationship. A year late, the two began dating, and they haven’t looked back since.

On eve of Bird’s birthday, the duo decided to go on a trip. The occasion demanded a double celebration because Bird had won her fourth WNBA championship the last year. Therefore, the couple and their pals decided to travel to Antigua. This is where they decided to make it a thing between them when Rapinoe proposed to Sue.

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Watch This Story: Carson Pickett, Megan Rapinoe Are On The Sports Activist Path Paved By Colin Kaepernick & Lewis Hamilton

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Written by:

Mubhaswara Ahamed is working as a US Sports Author for Essentially Sports. Having completed a Grad degree in English Literature from Calcutta University, Mubhaswara was introduced to the world of sports by her father. She always had a passion for games.

Edited by:

Rupak Kumar Jha

“Would It Sell?”: Sue Bird Opens Up on Bias Towards Tom Brady and LeBron James and Other Male Sports Athletes Turned Entrepreneurs

Sue Bird channeling out her entrepreneurship

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Sue growing strong with Megan Rapinoe