US Olympic Legend Allyson Felix’s New brand Wins Recognition From Oprah Winfrey

Published 11/02/2021, 3:08 PM EDT
DOHA, QATAR – SEPTEMBER 29: Allyson Felix of the United States reacts after setting a new world record in the 4×400 Metres Mixed Relay during day three of 17th IAAF World Athletics Championships Doha 2019 at Khalifa International Stadium on September 29, 2019 in Doha, Qatar. (Photo by Patrick Smith/Getty Images)

Allyson Felix, the American track and field athlete, is a 5-time Olympian. Notably, the star never stopped chasing the red ribbon since ninth grade. Remarkably, at the 2012 London Olympics, she recorded her personal best in the 100 meters, which is 10.89 seconds.


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In 2018. the sprinter broke off her 7-year-old partnership with Nike accusing the company of discrimination. That is when she decided to launch her own brand, ‘Saysh’ which focuses on the well-being of female athletes, mothers, and women in particular.


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Recently, the brand was selected as a part of 2021 Oprah’s Favorite Things List. The official Twitter page of the brand posted about the same.

“We created Saysh to impact people”- Allyson Felix

2021 Oprah’s Favorite Things List is an ideal collection of things currently available on Amazon. Notably, The ‘Saysh One Sneaker’, available in black and white, has been added to the list this year.

Saysh, a brand that specifically designs shoes for women, has bagged another achievement. The brand took to Twitter to post about the same.

We created Saysh to impact people. Our brand and our products are for those who believe in the power of their voice to create meaningful change. We’re honored to be selected as a part of 2021 Oprah’s Favorite Things List,” read the tweet.

Allyson Felix launched the brand in 2020. It is a community-centered lifestyle brand for, and by, women. Together, they aim to erode inequality and discrimination through female creativity and athleticism.

Introducing Felix and her women-specific brand, Oprah’s page described the product and the meaning of standing up for oneself under the picture of Felix’s sneakers.

Allyson Felix, the most decorated American track-and-field Olympian, can add sneaker maven to her accolades. Her brand Saysh is created for women by women, so the styles pay particular attention to the form of the female foot, quoted the video.

Not only as an athlete but also as a woman and a mother, she has always been outstanding. Felix is not just running for medals and appreciation, but for equality in the world; She is running for women.

Felix overcoming the odds

Felix shared through a 2019 New York Times op-ed about why she ended the agreement with Nike. The unsupportive behavior of the company towards pregnant athletes or new mothers pushed her towards making the huge decision.

EUGENE, OREGON – JUNE 20: Allyson Felix celebrates with her daughter Camryn after finishing second in the Women’s 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 20, 2021 in Eugene, Oregon. (Photo by Patrick Smith/Getty Images)

Finally, in 2017, she ended her agreement and signed with Athleta, a women-centric company. During the pandemic, she took the initiative to start a new shoe and lifestyle brand for and by women ‘Saysh’.


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“Nike sometimes, they feel like you don’t have another option. So, they can get away with stuff like that because, where are you going to go?” said Felix.

“And I think that’s how I was always perceived: ‘She’s never going to say anything. She’s never going to speak out,” she added.

By overcoming the odds and standing up for herself, she encouraged the world and set an example for others. Felix also gave her second personal best at the Tokyo 2020 Olympics. Truly, she is an inspiration for many.


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Richa Goswami

158 articles

Richa Goswami is a US Sports writer at EssentiallySports. As an adherent learner, she uses her journalistic persona to navigate through new skills. Richa has completed her schooling at Don Bosco.