“Back Home”: Following Mikaela Shiffrin’s Concerning Health Update, Partner Brand Adidas Responds

Published 11/09/2023, 4:07 PM EST

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via Reuters

It’s only fitting that Mikaela Shiffrin graces the slopes and sets back-to-back records. The legendary alpine skier has broken Ingemar Stenmark’s record by winning her 86th World Cup. Now that he has 88 World titles under his belt, the “fantastic” 28-year-old is ready for the 58th season. Even if on October 28 she took a tentative stride, her next move is sure to be a tremendous show. That being said, there are some incredible stops this season. However, on 28th October during the first phase of FIS Alpine skiing, she couldn’t make it to the top 1 but stood in sixth position.

As the second phase of Alpine skiing will be held on 11th November, every skier is practising hard enough. However, recently Mikaela shared a post on Instagram which left her fans in pain as it was heartbreaking news but her spirit is never tired. The title perfectly matches her ” GOAT of alpine skiing”.

Nike’s heartfelt support for Mikaela Shiffrin amidst injury

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As recently Mikaela Shriffin revealed in a post that she’s excited for the weekend race despite a recent knee injury. She’s grateful for her team’s support and shared a message about facing fear in sports and life, she captioned it as” So excited to race this weekend! Slalom is good for the soul” She is definitely talking about the upcoming race which will be held on the 11th of November this year. But the exciting part of this post ain’t her undying spirit but the comment that stood out like no other. Shiffrin is the brand ambassador of our favorite brand, Adidas

 

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Adidas’s official account left a comment that reads,” She’s back home this weekend”. This showed unwavering support for her brand. Mikaela Shiffrin has been Nike’s ambassador since 2019.

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Adidas’ multifaceted partnership

Adidas has teamed up with alpine skier Mikaela Shiffrin in a multiyear partnership in 2019. The focus of this collaboration is on Shiffrin’s training both on and off the mountain. Shiffrin’s several training routine, which includes trail running, hiking, and yoga, aligns with Adidas’ efforts to strengthen its presence in these areas. While specific terms of the deal were not disclosed, Shiffrin will be promoting Adidas’ Outdoor and Training lines.”He was literally borrowing money from his kids’ piggy banks in order to satisfy Deutsche Bank that he had enough money to borrow from them what he had,” Rubin explained. ”

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Mikaela Shiffrin has already made a name as well as fame for herself in Alpine Skiing. She is such a talented soul be it singing and playing guitar and piano which masters everything. Rubin said. “What we learned today is that behind the scenes, Donald Trump entered into an agreement with each of his three adult children, whereby they pledged assets of their own to help him satisfy the guarantee, which, according to his contract with Deutsche Bank, was supposed to be his and his alone.”.This shows how her Brand keeps on supporting her throughout the journey be it ups or downs and how her brand is proud of her.

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Written by:

Maleehah Shakeel

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I'm a US sports writer at EssentiallySports, where my passion for sports and the art of storytelling come together. As I thrive to bring insightful content to the table, I've honed my skills in crafting engaging narratives and offering meaningful analysis to the readers. Along with different segments of Olympic avenues, I am a huge equestrian sports enthusiast.
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Edited by:

Shifa Jahan