“This Is So Badass”: Millionaire Lindsey Vonn’s Latest Product Launch Blows Up Internet

Published 08/23/2022, 11:45 AM EDT

Former star alpine skier Lindsey Vonn doesn’t seem to slow down anytime soon. Despite taking retirement from the sport back in 2019, the athlete never stopped startling fans. Vonn’s enthusiasm and dedication towards everything she does are pretty evident and transparent. Soon after her post-work days started, the skier joined hands with a winter sports eyewear company.

Recently, Lindsey Vonn announced the launch of a new product via Instagram. Fans, along with many other sports persons, showcased their support in the comment section.


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Fans’ reaction to Lindsey’s new eyewear launch

The skiing icon is currently working with the sports luxury eyewear company called YNIQ Eyewear. It has been almost three years since Lindsey Vonn joined hands with the brand. 

Vonn’s Instagram profile is full of advertisement posts promoting eyewear produced by YNIQ. Recently, the athlete uploaded a new picture of herself in a pink-themed swimsuit paired with shiny baby pink ski goggles. 

The caption said, “My ski goggles don’t work as well on the beach… so I created something new… launching tomorrow 🚨🎉 @yniqeyewear

It didn’t take much time for fans to flood the comment section with heart and fire emojis. Moreover, many sports enthusiasts also took part in the same.  

This is so badass!!” commented @gymhooky, a health and fitness coach.

Italian alpine ski racer Sofia Goggia, para-snowboarder Amy Purdy, and NLF player Lonie Paxton also pinned down their reaction in the comment section.

Queeeeeeennn Sofia Goggia wrote.

My kids say they hope they’re waterproof!!! 👀” commented Amy Purdy.

It doesn’t end here. Several health and beauty influencers plus fashion designers dropped their views as well. The product’s success can be smelled even before it has officially launched. 

You should wear pink more.. 😊!” wrote @suzannerogerstoronto, a verified Instagram user involved with fashion designing.

Furthermore, a fan even expressed her wish to see Lindsey and Serena partner up for a collaboration. Given the fact that both have bold personalities, that might indeed be a good idea.

Lindsey you and Serena should collaborate. Just saying, two kick ass strong, amazing Women Role Models! I know you both have separate shops, but together you could put a lot of old school outta business, that never respect women in the sports business. ❤️🌸👍🏻❤️” the fan commented.

The brand has around 10.6k followers on its Instagram profile, which is filled with Vonn’s pictures wearing goggles and skiing eyewear. The product is blowing up the internet with Lindsey’s help. Fans have shown their excitement and eagerness regarding the athlete’s new launch. 

Lindsey Vonn partners with YNIQ

Lindsey Vonn is notably one of the greatest alpine skiers of all time. The athlete is a pro when it comes to surprising fans in her ways. She did it again with a partnership announcement. She is now one of the shareholders of a Sweden-based international sports luxury boutique brand. 

The athlete announced her partnership with YNIQ in December 2019 after retiring from skiing. Since skiing has been running in her veins for years, her decision to pair up with the sports eyewear company was reasonable. 


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Fashion and function have always been important to me on and off of the slopes. I’m excited to join YNIQ’s creative and forward-thinking team as a stakeholder in their unparalleled ski accessory,said the three-time Olympic gold medalist. “Their passion for quality, innovation and style naturally aligned with my vision of what luxury high-performance eyewear should be.


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Watch This Story: Sports Illustrated 2016 cover girl Lindsey Vonn picks her favorite swimsuit photos from the shoot

The brand not only develops but also designs items that are handcrafted in Italy. Furthermore, they successfully patented the technology they use for making the products. Vonn joining them as a shareholder is like a cherry on top.



Rimjhim Dey

121 articles

Rimjhim Dey is a US Sports author for EssentiallySports. She is pursuing her bachelor’s degree in Biotechnology and is also a biology aficionado. Writing has been running through her veins since childhood.

Edited By: Rupak Kumar Jha