“Complexity Is Everywhere”: Simone Biles Partners With Cybersecurity Company for a Noble Cause

Published 06/09/2022, 10:30 AM EDT

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Life is a complex maze of events. Athletes seem to understand this more than other people. Perhaps, they get this better than anyone due to their constant encounter with wins and losses. However, Simone Biles has put it into words in her recent post.

The GOAT posted a carousel post on her Instagram account to promote the Axonius booth at the ongoing RSA Conference 2022 as a partner. The first picture is a poster of the athlete promoting the cybersecurity company.

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Which company recently partnered with Simone Biles?

The poster that appears on a bus’ body also provides other information, including the company’s name she is promoting and the booth number at the event. Furthermore, the poster uses a catchphrase reading, “What does Simone Biles have to do with cybersecurity?”

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It may have left some fans scratching their head after glancing at the poster. However, Biles has provided a fitting reply to the question. In the post, the seven-time Olympic medalist posted, “Whether you’re a gymnast trying to nail your routine or a cybersecurity pro fighting cyber threats complexity is everywhere.”

 

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A post shared by Simone Biles (@simonebiles)

“And life isn’t about avoiding this inevitable complexity — it’s about learning to control what you can and focus on what really matters,” added the gymnast.

However, she did not attend the event alone. It seems that the two-time Olympian went to the event along with her mother. It is evident from one of the pictures that Nellie Biles, too, shared the booth with the athletes.

The company Biles partnered with during the event is a cybersecurity platform called Axonius. She attended the event to feature at the company’s booth on June 7. She was joined by adaptive athlete Amy Bream during the event.

Why specifically Biles and Bream?

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The software company has offered its take on partnering with these two specific athletes. According to the Axonius Blog, they chose Biles and Bream as their partner for their ability to handle the hardships life throws at them. Moreover, the blog states, “They’re the human embodiments of how to control complexity.”

via Getty

Both Biles and Bream have partnered with the cybersecurity firm to promote their ‘Controlling Complexity’ campaign. The campaign aims to focus on the human factor of cybersecurity. Furthermore, the athletes were at the ongoing RSA Conference event to promote the campaign.

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Both the athletes have had their fair share of complex situations. However, the thing about it is they have both come out of them unscathed. Therefore, it makes sense that the two have partnered for a campaign with the terms ‘controlling’ and ‘complexity’ associated with it.

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Written by:

Aklanta Chetia

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Aklanta Chetia Wanniang is a US Sports author for EssentiallySports. He has a Master's degree in Literature from the University of Delhi. With an interest in learning about multiple sports, Aklanta himself is a former sportsperson and has participated in state and national level swimming events.
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Edited by:

Jito Tenson