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The emerging American artistic gymnast Jordan Chiles has won big yet again. This time it is unlike her gymnastics career wins which are succeeding with flying numbers. Chiles established a reputation with the US Senior Women’s National team, competing with some of the best gymnasts in the world, including Simone Biles. As the most decorated gymnast, Biles has been the face of many brands in her career and one such lucrative brand has now found their newest gymnastics icon, making it Chiles’s newest big step up. 

The 22-year-old has been a consistent performer throughout her career and also enjoys her NIL contracts to profit off her athletic reputation through brand collaborations. The standards are now inserted, squaring out of the sporting screen, as she steps outside of her competitive title victories. Gina Chiles, her mother, recently revealed another such feat that makes her take pride in her daughter’s dreams. 

Cementing her name in the athletic community, Jordan Chiles steps up as a brand athlete

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Gina Chiles took it to Twitter to write a note for her daughter as she becomes a Nike Athlete. A dream of associating with a brand like Nike is still any athlete’s dream come true. While talking about this marvelous milestone, her mother writes, “When I tell you I’m proud of this girl…!! She just keeps pushing for her goals and today – she is officially a @Nike athlete. When she was about 10 she said SHE wanted this…and here she is. (red heart emoji) you @ChilesJordan.”

Gina was quick to respond to her mother’s tweet and wrote, “Love you!!,” leaving the internet in awe of the mother-daughter’s cute moment. The milestone is a distinguished feat in itself as it was previously owned by her senior, Simone Biles. Biles endorses a dozen brands, at 18, after opting out of college to go pro, she signed a deal with Nike in 2015 and represented them at the Rio Olympics in 2016. The partnership was widely known at the time, although her portion of Nike’s marketing did not seem to expand in line with Biles’ rise to recognition as an elite athlete.

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In April 2021, she called off ties with Nike ending their six-year of partnership with a $174.59 billion brand, joining hands with a much smaller brand owned by Gap called Athleta. Upon leaving Nike, she highlighted that the brand did not support her “as an individual.” Biles’s competitive spirit coupled with bold decision-making made her Chiles’s “role model”. However, this is not the first time the rising gymnast has replaced the legend in gymnastics. 

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The American gymnastics duo set strong teammate examples 

The Oregon gymnast displayed an impressive performance in her Olympic debut in 2020 after Simone Biles withdrew from the finals. Chiles cemented her position as a trustworthy team player when she unexpectedly had to participate on the balance beam and uneven bars in the Tokyo Olympics. Previously she was only expected to participate in the vault and floor events, but she ended up taking home a silver medal in the team event. Both athletes have come a long way since Biles invited Jordan to train together.

READ MORE One Month After Getting Married, Simone Biles ‘Can’t Wait’ for a Special Occasion on the Last Day of 2023

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It all began at the 2018 World Championship Team Trials after the two became roommates. Chiles was a senior in high school at the time and had been considering giving up the sport when Biles persuaded her to continue competing in gymnastics, giving her the chance to practice with her coaches. After high school Chiles relocated to Texas to train with her fellow US Senior team athlete. The two remain a generational duo as Chiles continues to build on Biles’ legacy while establishing her own, making a fortune both on and off the competitive field. 

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