Women’s sports in the United States are on the rise. As an increasing rating for college and professional competitions can be seen now. LSU gymnast Olivia Dunne has emerged as the NCAA’s highest-paid female athlete, earning a remarkable 7 figure income. Her ability to convert her online presence into substantial earnings has led to massive popularity.

She now boasts 4.3 million Instagram and 7.6 million TikTok followers. Currently, her net worth is an impressive $3.3 million. During the COVID-19 pandemic, her ‘beachnastics’ videos gained significant attention. She proudly holds the crown of being America’s crush. Now, at just 20 years old, this gymnast-turned-social media icon surpasses basketball star Caitlyn Clark as the Most Searched Female Athlete.

Olivia Dunne’s soaring popularity shines brightly

Olivia Dunne’s star continues to soar, as evident from a study conducted by The Citizen using data from Semrush. The data revealed an impressive 550,000 Google searches within the past year. Surpassing NCAA basketball star Caitlin Clark and tennis prodigy Coco Gauff, who had 368,000 searches each, Dunne solidified her position as the most searched US female athlete under 25, according to a Sportsbook Review study.

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This achievement comes at a time when the industry is recognizing the potential of investing in women’s sports due to their surging ratings and media prominence, as pointed out by media analyst Michael Nathanson on the “Sports Media with Richard Deitsch” podcast. Notably, On3’s valuation ranked Dunne second among all college athletes, with LSU teammate Angel Reese in fourth place at 246,000 searches.

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The list also featured notable names like Nelly Korda, Trinity Rodman, Eileen Gu, Chloe Kim, Sabrina Ionescu, Paige Bueckers, Aliyah Boston, and Haley Cavinder. Moreover, Dunne’s influence extends beyond this race, as her social media earnings reached a remarkable $500,000, surpassing even the likes of Serena Williams and Simone Biles.

Olivia Dunne dominates with exceptional social media success

In 2023, social media star Olivia Dunne’s earnings surpassed those of renowned athletes. Ronda Rousey and Serena Williams are among these public figures, amassing significant social media followings. Dunne’s exceptional success in NIL deals is undeniable, dominating social media while representing Louisiana State University.

In 2021, her incredible off-court endorsements catapulted her earnings to a staggering $10 million. The jaw-dropping $3.5 million in endorsement agreements alone showcased her undeniable appeal to top brands. Brands like ESPN, Leaf Trading Cards, and Caktus AI, established her as a force to be reckoned with in diverse industries. With captivating skills on the field and a dominating presence on social media, these athletes are leaving an indelible mark on both the sporting world and digital landscapes.

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