Auston Matthews isn’t just racking up goals; he’s also a major player in the financial game of the NHL. Yeah, he’s not only making waves on the ice with his impressive offensive record, but he’s also cashing in big time off of it. His recent contract extension? That really locked him in as the league’s top earner. So, let’s dive into the numbers—how much is he actually pulling in, what’s his net worth looking like, and what are those big-brand partnerships that keep his bank account nice and healthy? Sounds interesting, right?

Auston Matthews’ massive $53 million contract extension

In August 2023, Auston Matthews signed a 4-year, $53 million contract with the Toronto Maple Leafs, with an AAV of $13,250,000, ensuring that he would play in blue and white until 2028, though the length of the contract keeps the door open for an exit. Not only that, but this contract firmly cemented Matthews as the league’s highest-paid player.

While his base salary amounts to $775,000, Matthews also received a signing bonus worth $15,925,000 for the 2024-25 season that reduces in increments over the course of his contract. His signing bonus will be $14,425,000 for the 2025-26 season, $10,180,000 in 2026-27, and finally $9,120,000 in 2027-28. Furthermore, his base salary for the last two years of the deal will be bumped up to $900,000 per season. Not too shabby at all.

This is an upgrade from his previous five-year $58.17 million agreement with an AAV of $11.634 million that he signed in 2019. The Leafs were clearly big on keeping their franchise player happy.

Auston Matthews’ career earnings—how much has he made?

Since he was drafted in 2016, Auston Matthews’ total career earnings through 2024 have already reached $77.6 million, which will only increase to roughly $130 million once his current contract has run its course.

Let’s break it down:

• 2016-2018 (Entry-Level Contract): $2.77 million total
• 2019-2023 (Five-Year Contract): $58.2 million total
• 2024-2028 (Current Four-Year Contract): $53 million total

For the next few years, his earnings will look like this:

• 2024-25: $16.7 million
• 2025-26: $15.2 million
• 2026-27: $11.08 million
• 2027-28: $10.02 million

Safe to say, Matthews is set for life, and he hasn’t even hit free agency yet.

Furthermore, as of 2025, Auston Matthews’ net worth stands at approximately $30 million and continues to climb. According to his current salary, his current endorsement agreements, and his investments, if he hits free agency in 2028, the total could soar.

Big-time endorsements

Auston Matthews isn’t just making money for his on-ice performances; he’s making money off of it too. In 2024, he earned another $5 million in endorsements alone. He’s one of the select few in the NHL who are under contract with Nike, which is indicative of just how lucrative Matthews is.

His endorsements also include deals with Fanatics, RBC, Uber, and Upper Deck, as per Forbes Magazine.

So, let’s talk about Auston Matthews and the looming 2028 contract. What’s going to happen to him? Will he stay in Toronto and re-sign another mega deal, or could he choose to test the market and see how it goes? One thing’s certain: if he continues to play at this elite rate, he is well poised for increased financial success.