Paris has been placed as the global epicenter, with the 2024 Olympic and Paralympic Games being hosted by the French capital. As the countdown to the games has already begun, the organizers are leaving no stone unturned to ensure the events become a universal celebration. Speculations had been mounting about a potential collaboration between LVMH and the 2024 Games ever since Paris secured the bid. However, it has recently been confirmed that the luxury conglomerate is making significant contributions to the Games in Paris.

Air France joins hands with 2024 Paris Olympics

Set to begin on July 24, 2024, the Olympics and Paralympic Games Paris 2024 Organizing Committee (OCOG) partnered with Tremblay-en-France-based airline carrier. Air France, which has a net worth of over $1.14 billion, has started its preparations for the arrival of athletes, fans, and media in France.

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As reported by Corporate Airfrance, the Airplane is the 13th official partner of the games and plans to offer special attention to individuals with reduced mobility or disabilities. Air France’s Saphir service will primarily provide assistance for the Paralympic Games. Alongside mobility assistance, the airline is also undertaking modifications to its cargo hold to accommodate the equipment required by the participants of the games.

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This isn’t Air France’s first involvement with the Olympic Games. Since 1952, the carrier has been providing its services to France’s sports and international delegations for the Olympics. Meanwhile, among the other official partners for the Games are the French bank Caisse des Dépôts, tech company Cisco, retail company Decathlon, French entertainment company GL Events, the U.K.-based multinational corporation PwC, Paris-based food company Danone, and sports equipment company Le Coq Sportif.

LVMH brands take center stage

Several brands under the LVMH umbrella will play crucial roles at the Paris 2024 Olympics and Paralympic Games. Starting with the historic Parisian jeweler, Chaumet, which is responsible for designing the medals. Moët Hennessy will be in charge of supplying wine and spirits throughout the duration of the games. Sephora will assist with the Olympic Torch Relay. As the opening ceremony approaches, the roles and responsibilities of Louis Vuitton, Dior, and Berluti will be unveiled.

Anticipation has been building for the games, and many French companies are actively pursuing sponsorship deals. While most of the events will take place in Paris, additional celebrations are planned for Marseille and Tahiti.

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