Even though the legendary alpine skier Lindsey Vonn retired in 2019, she is still ranked third overall among all skiers (male or female)—and has an estimated net worth of more than $12 million, which includes her salary from long-standing brand sponsorships. With charting undulating frontiers in the business world with leaving indelible marks in Under Armour, Project Rock etc, her money management skills have added more lucrative deals in her repertoire.

During a recent social media partnership with former NBA player Dwayne Wade, Vonn revealed some insights about her long-term commercial deals, piquing fans’ curiosity about the businesswoman’s strategies. With her business acumen very much alive, her tidbits will make knocking on the entrepreneurial door.

Lindsey Vonn’s post retirement overtures are anything but sleepy

Apart from skiing, Vonn founded the Lindsey Vonn Foundation, a strategic brand alliance of sorts. She is also an occasional personal investment strategist. She stressed her brand partnerships selection on a recent episode of Dwayne Wade’s Spotify podcast episode-“Premium Plus With Lindsey Vonn”. Vonn highlighted, “I don’t do any brand deals that I don’t believe in or products I don’t use. All my(brand) relationships are very long-standing, so, I have been with Rolex since 2009.”

Vonn continued, “Red Bull since I was like 20 years old… Under Armor, I was pretty much one of the first female athletes in the long-standing athletes almost 20 years with them. So, I pick brands that believe in me as much as I believe in them.” She is the longest-serving brand ambassador for Under Armour and signed with the company when she was just 16. Her collaboration resulted in a six-piece line of clothing and accessories for the slopes in 2017. However, it’s only in recent times that it becomes clearer how Vonn approaches her brand agreements strategically.

Veteran skier shares her wise monetary decision

Vonn discussed her investment approach with Yahoo Finance’s Brad Smith on November 7, 2023, as part of Yahoo Finance Invest. She described how her twenty-year job had allowed her to make wise financial decisions and accumulate a “solid nest egg.” Vonn emphasized that a key factor in her financial success has been her ownership stake in the majority of supported businesses.

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Her nearly two-decade-long partnerships with Red Bull and Rolex, in particular, are noteworthy examples of her dedication to building lasting relationships and are essential to the long-term success of the brands. Fans are still enthralled and motivated by Lindsey Vonn’s trip off the slopes and continue to learn more about her off-slope empire.

Watch this story Who is the Richest Winter Olympian? Shaun White, Lindsey Vonn, Mikaela Shiffrin, and Others’ Net Worth Comparison