“More Than a Gym”: Lindsey Vonn Tempts Millions of Followers to Promote Close Friend Dwayne ‘The Rock’ Johnson’s Brand

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American athlete Lindsey Vonn is one of the most famous alpine skiers in the world. Throughout her career, Vonn has claimed many titles and awards in skiing. In total, she has won four World Cup titles, including the Audi Alpine Ski World Cup, three Downhill, two Super-G, and one Combined title. Vonn is the second female skier to win three consecutive world cup titles.
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The star skier also won an Olympic gold medal at the 2010 Winter Olympics. Beyond the sporting world, Vonn is an entrepreneur, author, and famous personality. Recently, the skier posted an Instagram video where she was training at “The Rock’s gym.
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Lindsey Vonn helps her friend with his special project
Dwayne Johnson, famously known as “The Rock”, is a long-term partner of the Under Armour clothing brand. The fitness and clothing brand has a special ProjectRock, dedicated to the fitness icon.
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Recently, alpine skier Lindsey Vonn posted a video of herself training at her dear friend’ Rock’s gym. The legendary skier has signed a deal with the brand to help promote her friend’s unique project. In the promotional video posted on Instagram, Vonn is wearing the brand’s training fit and doing some heavy workouts in the gym.
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She captioned the post and wrote, “It’s more than a gym. It’s a state of mind. This is your Iron Paradise.” She also used the Rock’s famous hashtag “#ThisIsYourIronParadise” at the end of her caption. The skiing legend’s popularity will be more beneficial for the brand, as Vonn also has millions of followers on her social media account.
In the past, Vonn has joined Rock for his epic workout videos, and the two have been friends for quite some time.
Vonn and The Rock’s friendship
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The Rock often posts about his hardcore workout routine on his various social accounts. He calls this series of videos – the “Iron Paradise”. Sometimes, Rock also ropes in other celebrities and athletes to train with him at the gym.

A couple of times, alpine skier Vonn has been a part of The Rock’s video. The two are good friends and often work out together. These videos are also a part of Dwayne’s partnership with the Under Armour brand and their ProjectRock.
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It will be interesting to see if Vonn will try to teach alpine skiing to The Rock.
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Edited by:
Simar Singh Wadhwa
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