Seems like NIL savvy Olivia Dunne is back at it again, this time enshrining herself amongst high royalty. As the digital landscape is brimming with creators vying for lucrative partnerships, her recent collab with a conglomerate called Passes has emerged as a beacon of opportunity. With a recent $40 million fundraise, Passes is set to redefine how creators monetize their craft and may very well be ushering in the influencer era. Passes are like a gateway for fans to engage with their favorite creators. Adding to its momentum, Passes recently sealed a multi-million dollar NIL deal with the NCAA star and internet sensation, Olivia Dunne. 

Besides creating a space for the audience to develop a connection with the creators, The Lucy Guo spearheaded brand has other features which have led to Passes’ meteoric rise since its inception in 2022. From personalized DMs, and 1-1 calls, to exclusive livestream experiences, a new potential of the online realm has been unlocked. But besides Livvy Dunne, Blac Chyna, Kygo, Jake Paul, Paris Hilton, and others too are included in the list of Passes creators.

Empowering creators and offering exclusive fan content – Passes shows you who’s the boss

35-year-old American model and social media sensation Blac Chyna aka Angela Renee’ White has signed a partnership contract with Passes. In a recent Instagram post, the Passes founder Lucy Guo, and Chyna can be spotted having a conversation. Guo stated, “Female empowerment is something really dear to my heart and Angela embodies female empowerment”. Chyna too shared how enthusiastic she is to partner with Passes. Chyna said, “This is gonna unlock a whole different level of how I communicate with my people”. She further added, “Other platforms don’t really give me the opportunity to really showcase everything…fitness to dieting, beauty, fashion…I get to display this on Passes”.

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Besides Chyna, 32-year-old Norwegian DJ and record producer Kygo too is now a part of the Passes. Kygo has already reached the milestone of having more than 2 billion streams on Spotify. And now on the platform, he will be sharing BTS moments from his concerts on the platform. Fans would also get a chance to engage in 1:1 chatting and enjoy pre-releases on the platform.

American YouTuber and boxer Jake Paul, US media personality Paris Hilton, and former NFL quarterback Joe Montana have also graced the stage. Former runner-up for the renowned television show America’s Got Talent, Anna DeGuzman too comes under the list of influencers for Passes. Backed by high-profile investors like Emma and Jens Grede, the minds behind Kim Kardashian’s SKIMS Passes have already created a fanbase. However, the founder’s aim is to empower the creators with the help of Passes.

Founder Lucy Guo aims to empower creators, having a pulse on the zeitgeist

In a recent interview with Fortune, the 29-year-old founder shared that her goal is to empower the future generation. Lucy Guo stated, “I believe creators are small businesses, and it’s Passes’ goal to turn them into large businesses”. Guo aims to make the creators a brand themselves. 

Highlighting how she started off this journey, Guo said, “A lot of my friends are creators — they’re musicians, they’re TikTokers — and I saw the problems with the creator economy and thought I want to help solve them. I initially got my friends on board, word of mouth happened, and it’s been going since.” As Passes continues to expand its reach, it remains not just a platform, but a digital ecosystem. It’s a realm where fans are getting the opportunity to indulge in unparalleled access to their favorite personalities.