With eight Olympic medals in short-track speed skating, Apolo Ohno is probably the most decorated U.S. Winter Olympic athlete of all time. Retired at 27, he served as a sports analyst for the 2012, 2014, and 2018 Olympic Games. He is also a global ambassador for the Special Olympics and the Winter Olympics.

His vibrant profile boasts of hosting TV shows like ‘Minute to Win It,’ ‘I Get That A lot,’ and ‘Hollywood Game Night.’ He also emerged as the winner in the fourth season of ‘Dancing with the Stars.’

The 40-year-old multi-talented Olympian has recently signed a deal with Buchwald, a renowned marketing agency, thus joining Jay Culter, an NFL star who played for 12 seasons, and Chloe Kim, a 22-year-old Olympic snowboarder.

Olympics medalist Apolo Ohno inks a deal with Buchwald

The agency began sports marketing last year and now includes two-time Olympic gold medalist Chloe Kim, NFL quarterback Jay Cutler, Olympic gold medalist Laurie Hernandez and former Lakers superstar Metta Sandiford-Artest in its roster. The latest to join them is Apolo Ohno.

Besides gaining huge recognition through his sport, Ohno has also worked with Fortune 100 companies as a leadership strategist, motivational speaker, and coach. He is also an author of books ‘Zero Regrets: Be Greater than Yesterday’ and ‘Hard Pivot.’ They address insightful topics such as reinvention, embracing change, and how to find one’s calling.

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Retiring at 27 meant opening a new chapter in his life. A sense of fear pervaded him but it was not the fear of failure but the fear of not trying. Although he failed often, he continued to attempt to learn from his experiences and make progress.

Post-Olympic life

During his youth, winning was everything to him. He once revealed how winning mattered the most to him, saying, “Not learning, not growing, not getting the best out of myself, but winning.” Despite being an eight-time Olympic medalist, his self-doubt constantly questioned him.

After retiring from the Olympics, he focussed on undoing the behaviors that made him obsessed with winning consistently as it came with a cost-a sense of emptiness and self-doubt.

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He acquainted more with his mentors and those who believed in him. He calls them “Starting 5.” Ohno learned that focusing on the process is more important than the result. He realized that “winning does not define your self-worth, and losing does not determine who you are.”