The 28-year-old American alpine skier, Mikaela Shiffrin often unfolds her feminine side. The skiing legend even proclaimed her feminist manifesto after the World Cup event. She is the most times World Cup winner in alpine skiing. Shiffrin also has used her stage for voicing up for gender equality and feminist manifestos. With her record-breaking performances, Shiffrin has often opened up about her frustration in the efforts to reach equality, since it develops some sort of pitting between the genders. 

After breaking Ingemar Stenmark’s record of 86 World Cup wins, the athlete paid tribute to her former teammate, Lindsey Vonn. And also praised Vonn for her active participation in the advocacy of gender equality which has helped in changing the public perception. Mikaela Shiffrin is convinced to ensure that women coaches have more objectives to fight for. Along with so many noble causes for women’s empowerment, Shiffrin has partnered with one more label to support women’s businesses and careers. 

Mikaela Shiffrin collaborates with Visa US to support women’s businesses

Shiffrin is the alpine queen and it is apparent that she has more than dozens of brand collaborations. Her endorsement partnerships include Adidas, Atomic, Barilla, Land Rover, Oakley, and Visa US. In 2017, Visa US announced its global Visa roster for the Olympics and Paralympics, and the athletes including Shiffrin officially joined the Team Visa ahead of PyeongChang 2018. Since then, she has been a part of Visa US and contributed to her sincere duties. On 16th August 2023, Mikaela Shiffrin announced that she is collaborating with Visa US to support women with a campaign of ‘She’s Next in Fashion’ empowered by Visa.

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She states on her Instagram, “I’m excited to share that @visa_us is, for the second year in a row, supporting 50 women-owned small businesses in fashion and beauty by providing them cash grants and a custom marketing campaign through their She’s Next in Fashion, Empowered by Visa Program. This initiative builds on Visa’s commitment to address the challenges women face by creating a more inclusive and connected digital economy.” With the inception of supporting women-owned small businesses, this campaign provides tools and resources to help their business thrive. 

She’s Next in Fashion campaign details 

This campaign was launched in 2022 to evolve the assistance for businesswomen. This campaign has spotlighted 50 incredible women-owned fashion and beauty small businesses across North America. According to Visa, it provides 10,000 grants, one-year IFundWomen Coaching membership, paid media amplification, social media partnerships, and influencers to develop the business. 

Months After Her 88th World Cup, Mikaela Shiffrin’s Next Big Achievement Unraveled in an Exciting Update

Mikaela Shiffrin highlights a recipient name ‘Megan Graham’ of this beneficial program and her successful business with the help of the Visa campaign. Mikaela presented the product of Megan and commended her thoughts on making the useful product. Mikaela Shiffrin is pretty popular for her series of noble causes. She never shies away from raising her voice for good and always encourages women to dream bigger.

On 30th July, she wrote a heartfelt message publicly on her social media, commending the efforts of her team which comprises three women, to help her reach where she is today. This time, she partnered with Visa US and illustrated the guidance that women are receiving through their campaign. In the end, the athlete ensures to shatter the male-dominated society with each of her steps. 

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