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After Olympics, Shaun White Conquers Business World With Million Dollar Collaborations

Published 01/26/2024, 7:45 AM EST

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Shaun White burst onto the professional scene at the age of 13, and since then, he has been unstoppable. He has won three gold medals in the Winter Olympics halfpipe events, achieving this remarkable feat in 2006, 2010, and 2018. Beyond the Olympic stage, he amassed a plethora of X Games accolades. The culmination of his competitive snowboarding journey came after the Beijing 2022 Winter Olympics, marking the end of an era for the prodigious talent that captivated audiences worldwide. Racking up Olympic glory besides honing his business acumen, he’s indeed worthy of the moniker – the Jack of all trades.

However, this conclusion did not mark the end of White’s impact on the scene. Rather, it signified the commencement of a new chapter, where his enduring influence continues to make waves. Shaun White channels his ingenuity and creativity into a groundbreaking partnership. His recent partnership is worth a 80 million dollars, cementing his status as a trailblazer both on and off the slopes. There’s nothing that beats the amalgam of product aggrandizement and star wattage.

Heady on excitement, Shaun White’s post-retirement feat is anything but sleepy

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In a recent Instagram update, Insta360 teamed up with three-time Olympic gold medalist Shaun White to showcase the latest in action. The post features Shaun effortlessly navigating snowy mountains, introducing the cutting-edge Insta360 camera. He proudly unveiled the collaborative masterpiece and highlighted shots taken with the Insta360 X3. The X3 boasts dual 360° lenses, capturing stunning 5.7K video and 72MP photos effortlessly.

 

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In Shaun’s words, the Insta360 camera comes equipped with classic accessories like the chest strap, ensuring stability and comfort during snowboarding adventures. What truly sets it apart are the fresh additions, such as the action and visible self-esteem features. White highlighted the camera’s unique capability to capture a panoramic view of the surroundings. However, Shaun White collaborated with Shopify in 2023 to relaunch his snowboard behemoth brand, WHITESPACE. Also, this year Shaun White collaborated with the Utah Jazz for a collection of “performance gear” and snowboards.

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Shaun White’s ceaseless Aspen adventures

On January 5, Shaun White and the Utah Jazz announced a collaboration for “performance gear” and snowboards. The products were available from January 11 at the Delta Center’s Utah Jazz store, as reported by the NBA. White also visited Utah to promote the collaboration. He expressed his love for the state on Instagram and emphasized the significance of the mountains in his career. During his visit, White showcased the new products while snowboarding at Sundance. He highlighted Utah as his training ground and second home, where he achieved significant milestones.

Read More: Shaun White Confused by Sports Technology Replacing Snow: “Don’t Know About This”

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Additionally, the Utah Jazz also shared a video featuring White at Sundance, teasing the WHITESPACE X Utah Jazz collection available exclusively at the Jazz Team Store. This collaboration marked a significant moment in Shaun White’s connection with Utah and the launch of their joint product line.

Watch this story: 3-Time Olympic Gold Medalist Shaun White Shares Moments From His New Vacation Spot

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Written by:

Maleehah Shakeel

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Hey, I'm a fervent US sports writer at EssentiallySports, where my passion for sports seamlessly intertwines with the art of storytelling. I've honed my skills in crafting engaging narratives and offering insightful analysis within the realm of US sports, with a special expertise in equestrian sports. Equestrian sports aren't merely a fascination; they hold an irreplaceable spot in my heart.
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Edited by:

Himanshu Sridhar