The surfing world bows down to the most decorated pro surfer, Kelly Slater. But not far behind is John John Florence, who dominated the surfing domain in his era. Winning back-to-back world titles in the 2016 and 2017 World Surf League, the Hawaii-born grew up with his surfer brothers.

One of his brothers, Nathan Florence, toe-to-toe with his older sibling, bagged the 2023  STAB Surfer of the Year, which carved his name in history. But his kinship with his brother isn’t limited to the aquatic waves. In 2020, the 31-year-old tried to utilize his surfing knowledge wisely. Like thoughts, like action. In a joint venture with Bob Hurley, he gave birth to Florence Marine, an apparel company. Following Kelly Slater’s footsteps, Florence brought every surfer’s dream into reality. After 4 years, the brand is making rounds with great news.

Nathan Florence started sailing with his brother

The surf label Florence Marine has a new name now, Nathan Florence. According to the April 5 update, he officially came under the Florence flag alongside his brother John John, with whom he has been through every wave since childhood. In an interview, the former Vans surfer announced, “The future is very exciting. We have the power to reshape the surf industry for future generations and pave a new way for upcoming surfers to build something great together as a family.”

Trending

Fresh Controversy Brews After Sha’Carri Richardson and Team USA ‘Outfit’ Fallout As Athlete Robbed of Paris Olympics Dream Over Sponsorship

May 01, 2024 04:27 PM EDT

Racing Community Goes Berserk as Tony Stewart Drops Surprising ‘Fans Double’ Announcement Amidst Indy Return

May 03, 2024 01:47 PM EDT

‘I Was Already Salty’- Serena Williams Pokes Husband Alexis Ohanian Over His $180 Million Master-Stroke for Their Daughter Olympia

May 03, 2024 08:01 PM EDT

“Coward”: Deion Sanders’ Innocence Shines as Dylan Edwards and Father’s Behavior Exposed in Fiery Feud With Colorado Buffs

May 04, 2024 04:10 AM EDT

Shannon Sharpe Addresses Coach Prime’s Alleged Criticism for Not ‘Protecting’ Him From Controversial Attacks

May 04, 2024 05:31 AM EDT

Get instantly notified of the hottest Olympics stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

While both the brothers take off on a journey holding hands, Kelly Slater is running his Kelly Slater Wave Company, the ultimate surf setting for all enthusiasts. In partnership with the World Surf League, the wave company shelters the world’s longest man-made wave. The best way to enhance performances and keep the passionate crowd invested. Let’s take a look at more such surfer-founded brands.

Some surfing ventures to take note

Hurley International, the brand birthed by former pro surfer Bob Hurley, dominates the apparel world. Surfing and swimming clothes and accessories have been winning hearts since 1979. The brand has shifted hands from Billabong to Nike and Bluestar Alliance LLC. Shoulder-to-shoulder with the man, some women-founded brands have also snatched the limelight.

Hanalei Riponty founded Abysse to offer the best surfwear. Camille and Jackie, with their history deep-rooted in competitive surfing, founded their label Cami and Jax, which focuses on feminine surfing styles. With more such businesses on the list, the surfing legends have not limited their skills to handle just waves .

Kelly Slater: With $20 Million Mansion on Sale, Investments That Still Make Him a Surfing Millionaire