Disappointment Strikes Swimming World; Pushes USA Swimming to Discount Paris Olympics Trials’ Tickets Over Low Sale

Published 12/18/2023, 11:20 PM EST

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USA Today via Reuters

On the eve of the business end of the 2023 season, USA Swimming announced the ticket sales for the 2024 Olympics swimming trial. The gilded occurrence already garnered a late promotion, as the swimming authority termed it ‘Nine Days of Swimming’. By most estimates, the mid-2024 trial season would showcase a scintillating effort from the USA swimming talents as national coach Anthony Nesty grieved over the collective chances. But before that, a sundry of issues loomed over the occasion’s sustainability. 

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Previously, the swimming coaches’ projections on the future of the USA’s swimming evoked a quagmire. Now, it came through some basic decisions. 

USA Swimming’s decision on trial venue is under fire 

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This time, USA Swimming decided to organize the swimming trial in the Lucas Oil Stadium in Indianapolis. This was a changeover, as previously the Omaha Sports Commission hosted the swimming trial for the last 4 Olympics.

CWS Omaha might have made the parent body change their mind, but that couldn’t help the ticket-selling issues. As per the latest report, a huge number of tickets went unsold, even after moving the venue to a football stadium to accommodate a larger audience.

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That invited ridiculing from Branden Keith of Barstool Sports media in his X-post. He batted for a smaller venue but with a full house attendance compared to a huge stadium in which half seats might go vacant. “I’d rather see a sellout of 18k seats in an ideal venue than chasing the 30k in Lucas Oil where about half the seats are terrible, no seats on the one side, etc.” was his logic. 

However, the issue saw a terrible low after the high ticket price barring the discount. As per the report, the single-day tickets would cost $268 per day on the lowest rung. That is way too much compared to the previous occasions. Moreover, as per the selling spree in August this year, the sold-out tickets amounted to 6000 compared to the 18000, which was regular in the Omaha stint. So, now USA Swimming has 24000 tickets unsold and a huge revenue to generate. 

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The revenue generation 

This time the occasion is for 9 days compared to the 8 days in past years in Omaha. But with lower ticket prices, those occasions generated $5.5 million approx ticketing values on average. But this time, the estimation was high. The high vacancies and high ticket prices flexed a bigger turnover. But even with a lower attendance of 30k seats and discounted ticket prices might usurp the previous records. 

Read more: 10 Months Into 2023, USA Swimming Reveals Disappointing Revenue Numbers Before Swimming World Cup

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However, as previously raised by Branden Keith, that wouldn’t be sustainable for USA Swimming. So in his X-post, he backed Louisville KFC Yum. That venue might raise a better demand for ticket prices and would suffice for the rest of the reasons USA Swimming attached for shifting to Indianapolis. 

Watch this story: Olympic Legend Michael Phelps Joins Popular Content Creator for a Round of Matt Damon’s Favorite Game

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Written by:

Prasun Chakrabarty

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Hello there! I am Prasun Chakrabarty, an Olympics sports writer at EssentiallySports. Being an adrenaline junkie, I take a keen interest in creating insights about various avenues of the sporting realm. As an ardent swimming enthusiast, I take inspiration from the Baltimore Bullet Michael Phelps and love to create insights on various nooks and crannies around the turquoise turf.
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Edited by:

Purva Jain

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