After Breaking 400m NCAA Record, LSU’s Michaela Rose Details Her New Adidas Signing

Amidst the unfolding excitement of the 2024 NCAA outdoor track and field season, a remarkable young track star has been causing a stir. Just weeks after shattering the collegiate indoor 600-yard record on January 20, the 20-year-old sensation has continued to showcase her sheer dominance in the outdoor arena, captivating audiences in a truly inspiring way.

Breaking barriers and leaving a trail of records in her wake, LSU’s Michaela Rose has secured a significant milestone in her career with a new Adidas signing. This new signing not only highlights her exceptional talent and potential but also underscores Adidas’s recognition of her as a standout athlete poised for greatness. 

Michaela Rose inks game changing Adidas deal after record-breaking NCAA triumph

Recently digital creator and Olympic Medalist Rori posted a video with Michaela Rose on his Instagram handle where she explained how she signed the contract with caption, “The NIL game is still new and fans and athletes alike are learning as we go! Here NCAA & SEC Champion Michaela Rose explains part of the process of how she signed with Adidas”. In the interview, Michaela was questioned about her experience and the process during the Adidas Signing and going to the NIL. The 20-year old said, “It’s definitely new… That’s why it took a while because my mother, my father really wanted to make sure I capitalised on getting the best possible thing.” She has taken time and decided patiently for signing a deal. Being in her initial steps, she did not hesitate to look forward to expert guidance. “I’ve had my coaches helping me, you know, some marketing assistance”, she expressed her gratitude.

Furthermore, she was asked about a deeper insight regarding coming out with the deal, and what she would advise her fellow athletes. Replying to this question Michaela Rose shared information stating, “Agencies, but as a NIL athlete you have to call them marketing assistance, so people who would go out there and put your name for brands to see and you know capitalise on them”. Michaela Rose explained the key role market assistance plays in an athlete’s career. She also discussed the benefits of having connections and highlighted Coach Shaver at LSU, who boasts significant experience in the field. Concluding her answer, she emphasized that signing is a choice, not a necessity, but acknowledged its potential for helping athletes generate income.

Past fast tracks and new beginnings to future 

From her early days as a standout athlete in high school, where she clinched multiple state championships and set impressive records, Michaela Rose showcased her immense potential. She earned the “SEC Women’s Runner of the Week” title for the third time in 2024, and fifth time in her career. She has also claimed the silver at the NCAA Indoor Championships. 

NCAA Track and Field: Who Is LSU’s Michaela Rose? – The New Collegiate 600m Record Holder

What is more fascinating is the runner planting two of the three-fastest clocks in collegiate history to reach the feats in this season. Not just this, Michaela also earned the 600-yard record earlier this year. In addition to her on-track achievements, Michaela Rose’s success also extended to securing lucrative contracts with renowned brands in the athletic industry.