After parting ways with Nike due to contract disputes over pregnancy clauses, Allyson Felix, the Olympic sprinter and 11-time medalist, has embarked on a new journey of empowerment and advocacy. Her decision to prioritize support for pregnant women in sports has sparked a meaningful conversation about fairness in the athletic world.

Despite the challenges she faced, Felix has emerged as a beacon of change, using her platform to champion the rights of pregnant athletes. In her latest venture, Felix has ventured into the realm of fashion, launching a line of maternity activewear that combines style, comfort, and functionality. Her recent initiative turned out to be a major spectacle as it gathered the attention of soon-to-be mothers all around the globe. 

Future mothers need not worry about shoe sizes now

Saysh, the innovative brand founded by Olympic sprinter Allyson Felix, has recently launched a groundbreaking new shoe policy specifically designed for pregnant women. The retired Olympic Medalist announced the policy launch through her Instagram story and posted, “Introducing ‘An Intentionally Sexist Returns Policy,’ our latest Maternity Returns campaign”. Continuing this story the brand posted, “Let’s take a close look at the traditional expectations of women, and then flip them on their head. By going back in time, we invite you to reflect with us on how far we’ve come as a society, and how much further we have to go to reach true equality. Because even though we’re not living in the ’50s, women STILL deserve better”. Soon enough, the rules and criteria of the Saysh brand were shared for the policy, and they envisioned the maternal problem that is often left ignored. 

This policy by Saysh offers the athletes shoe size changes during pregnancy and they are eligible for a free-of-cost pair of sneakers. The company would send them shoes for their new size, all without a dollar included. Today, while we may not be living in the 1950s era of overt gender discrimination, women continue to face challenges such as the gender pay gap and societal expectations that often limit their choices. This step looks forward to tackling issues that are left unspoken and further looking to reach true equality and a lot of excitement on social media. 

The rise of a change-making business

The footwear brand ‘Saysh’ was founded by the 32-medal holder Allyson Felix and her brother Wes Felix in June 2021. It all began when she faced an unexpected setback finding racing shoes fitting her needs. It was then, that she realised the differences between men and female shoe needs, which sparked the idea of coming up with an inclusive solution to it.

Read More: Celebrating Women’s History Month, Allyson Felix Receives a Heartfelt Tribute From A Fellow Athlete

Allyson Felix’s journey after her fallout with Nike serves as a powerful example of resilience and advocacy. The business runs on a major goal to eliminate discomfort from the female journey. The products of Saysh are designed in a related manner. The newest policy looks forward to helping females worry less about their increasing shoe size during their maternity period.