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How Much Will Noah Lyles’ New Contract Have to Be to Surpass Usain Bolt?

Published 02/26/2024, 10:15 PM EST

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Noah Lyles just renewed his contract with Adidas. The news has spread on the internet like wildfire, especially with a big claim made by his marketing agency. According to Global Athletics and Marketing, Inc., the contract surpasses the total value earned by the fastest man of all time, Usain Bolt.

The exact details of his contract have not been divulged. However, this has the fans as well as experts trying to estimate just how much Noah Lyles is now earning. Teasing them about it, the 6x world Champion is also playing tricks on them via his official X account. Here’s an analysis of what should his contract value be for him to take down another Usain Bolt record.

What was the monetary value of Usain Bolt’s contract?

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Usain Bolt was signed with the German sports apparel MNC Puma. While he had started off his journey with Puma as a teenager just like Noah Lyles, the final worth of his contract became very ginormous. According to Investopedia, the 8x Olympic gold medalist earned a whopping $10 million every year. 

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Usain Bolt also earned around $400,000 just for appearances in events and competitions. However, going just by his contract with Puma, the numbers for Noah Lyles can also be estimated. Especially when his Instagram post revealed that his deal with Adidas will outlast the 2028 Los Angeles Olympics.

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Giving an estimate for the Noah Lyles contract, Citius Mag founder, Chris Chavez tweeted, “When Usain Bolt made Forbes’ Highest-Paid Entertainers list in 2017, it was estimated that he made $34.2 million with the estimate on his PUMA deal being $10M+ annually while also pulling other big sponsors.” 

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Another tweet took a shot at analyzing the new Noah Lyles contract and wrote, “So if we do some Math based off the estimation of $10M. Let’s just say Noah gets half that. That would be $5M for 5 years equalling $25M. Or we can do 1/3 of the $10M which would be 3.3M. For 5 years would be $16.5M. If we do 3/4 of the $10M it would be $7.5M. Times 5 is $37.5M.”

While these experts are making their calculations, Noah Lyles is enjoying the chaos. The world champ is retweeting the predictions and calculations regarding his contract renewal. But, before the details of the contract disclose, what is the current net worth of the 6x world champ?

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Noah Lyles and his current monetary reserves

Noah Lyles started his pro career in 2016 along with his brother Josephus Lyles and signed a contract with Adidas. Relinquishing a collegiate career proved to be the right decision for the 26-year-old both professionally and financially. According to Sporting Wiki, as of September 2023, when the previous track season ended, his net worth was estimated at $2 million. Moreover, his annual income was estimated to be around $300,000. However, another source suggests that his net worth took a spike in 2024.

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Eric-Singer.com estimates that the 2024 net worth of Noah Lyles stands at $10 million, which is a massive fivefold jump. The 6x world champion earns via several brand endorsements alongside his usual match fees for every appearance. What will his new annual and gross payout be if he has exceed Usain Bolt?

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Written by:

Ankit Singh

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Ankit Singh is a senior Olympic Sports correspondent at EssentiallySports who covers gymnastics, track and field, and the NCAA Women's Division 1 Volleyball. In his early days at ES, Ankit covered two prime track and field events - the 2023 World Athletics Championships and the 2023 Prefontaine Classic. During the 2023 NCAA Division 1 women’s Volleyball championships, Ankit covered the Nebraska Huskers and the Wisconsin Badgers rivalry, and later covered the transfer portals after the Texas Longhorns lifted the victory.
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Edited by:

Suman Varandani