Global sports media company FloSports, which operates FloTrack, a prominent track and field platform, secured exclusive broadcasting rights for the Diamond League recently. This action has sparked widespread outrage among track enthusiasts worldwide, igniting debates over accessibility, inclusivity, and the future of the sport’s viewership.

Starting in 2025, Flotrack will be the official broadcast partner of Diamond League. Many contend that limiting coverage to a single provider could alienate a significant portion of the fan base, particularly those who rely on free-to-air or widely accessible channels to follow their favorite events.

FloSports, which has signed a multi-year media rights agreement with the Wanda Diamond League, gives access to many of the world’s top Track and Field events. The Crown Jewel of the agreement is the Diamond League, which hosts 15 of the best athletics meetings in the world, with the men and women competing in 16 of the sports’s primary disciplines. 

Petr Stastny, CEO of Wanda Diamond League, said, “This partnership represents our shared commitment to elevating the profile of track and field, providing fans with unparalleled access to our premier series of events. As we continue to celebrate athletic excellence on the global stage, we look forward to inspiring new generations of athletes and fans through this dynamic collaboration.”

This major announcement was made by CITIUS MAG on his X handle stating, “The Diamond League, which is currently televised on NBC’s networks and streamed on Peacock ($5.99/month or $59.99/year), will move to Flotrack ($29.99/month or $149.99/year) starting in 2025. The Prefontaine Classic is not included in the package.”

With its recent acquisitions of TFRRS and MileSplit, FloSports emerges as the ultimate destination for comprehensive track and field coverage, offering fans unparalleled access to NCAA rankings, statistics, and high school competitions nationwide. Fans erupted in response to this announcement, expressing concern over FloSports’ consolidation of track and field coverage.

Diamond League discontent: Fans rally against FloTrack’s broadcast contract

This post let the audience rage when Owen M reposted it on X handle with the caption, “THE SPORT IS F*CKED. THEN THOSE SAME PEOPLE WONDER WHY THE SPORT IS STRUGGLING?!?!?!?! I don’t even live in the USA, but this decision is outrageous.” 

Another fan expressed anger saying this decision was wrong, 

Trending

Bronny in Deep Waters as $800,000 Suffering Forces LeBron James’ Son to End College Career With Major Declining Numbers

April 27, 2024 01:45 PM EDT

Bronny’s Suffering Doesn’t Affect Brother Bryce as LeBron James’ Younger Son Sees Stability Financially

April 28, 2024 02:24 PM EDT

“Trying to Mourn…”: After “Brother’s” Death, Brenden Rice Admits Falling 4 Rounds in the NFL Draft as Chargers Draft Jerry Rice’s Son

April 28, 2024 11:50 AM EDT

“Simone (Biles’) Retirement”: Gymnastics World Worried After Coach Cecile Landi’s Georgia Decision

April 26, 2024 02:42 AM EDT

“Colby Called the Cops” – Ryan Garcia Teaching Covington His Boxing Secrets Leaves Combat World in Splits

April 28, 2024 07:49 AM EDT

Get instantly notified of the hottest Olympics stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

Next fan said that this decision should be fired immediately stating, 

Other fan hoped for future not to happen again and exclaimed,

The last fan burnt in anger and commented,

What are your thoughts on FloTrack securing the Diamond League deal? Let us know in the comments section.

Track and Field: With Only a Month Left for Diamond League, a Look at the League’s Longest Standing 13-Year-Old Record