Julien Alfred’s Net Worth 2025: Everything You Need to Know About the Career Earnings of the Saint Lucian Star

Becoming the Bowerman winner of the Most Outstanding Woman in Track and Field in 2023 was just the trailer of what was to come. In 2024, Julien Alfred just showed it doesn’t matter that she comes from the tiny island of Saint Lucia. Paris Olympics Gold in the 100m sprint, silver in the 200m, and many more successes in a short span of time have led the 23-year-old to become the latest track and field sensation.

When she was starting her journey, she had her parents as her pillar of strength. Then she lost her father when she was just 12 and ended up moving to Jamaica at 14. Julien Alfred’s journey is unlike any other. She isn’t just another sprinter—she’s one the world needs to know about “As life has progressed, I’ve realized that I have the potential to be one of the best, among the best,” she has said previously. As she gets gilded in more glory and fame, let us see what the youngster’s net worth is!

What is Julien Alfred’s net worth in 2025?

“Growing up, I always said I wanted to be one of St. Lucia’s first medallists… first gold medallists,” Alfred had said to Olympics.com in August 2023. Safe to say the University of Texas has been on that golden trajectory for a while now. And that has helped her become a millionaire! That’s right! According to a couple of sources, Julien Alfred’s net worth is in the range of a few million ($1m-$5m).

The source of her wealth is varied, a major chunk of which is the prize earnings from her athletic endeavors. Since winning silver at the 2022 Commonwealth Games, she has earned hundreds of thousands of dollars in cash prizes. Do you know how much she got in 2024 from competition prize money alone? Julien Alfred got a cash prize from the government of St. Lucia. And not just that, she also got other honors, for her accomplishments at the 2024 Paris Olympics. And this figure doesn’t even include how much Saint Lucia has given to the sprinter for her heroics on the global stage.

In addition to her on-track success, Julien Alfred, being a businesswoman herself, has contributed to her overall net worth. She launched her own foundation in 2024, which is working to promote the youth of Saint Lucia. Her vision is to see the coming generations get global exposure and contribute to their nation’s progress.

In her ambitious initiatives, she has needed the support of resourceful organizations. But, being an Olympics star, there hasn’t been a dearth of sponsors.

Julien Alfred’s Sponsorships and Brand Endorsements

Despite her career still being in a budding stage, the sprinter has found many suitors to sponsor her journey. And in July 2023, Puma signed Julien Alfred. Talking about the tie-up in July 2023, the 2024 60m World Indoor Champion said, “PUMA has such legendary status in athletics, so the decision to join their family was an easy one… I feel that together, we can achieve great things on and off the track.” Since the 2023 Diamond League in Monaco, she has been wearing the brand’s sportwear.

In fact, Puma has taken the collaboration much deeper. They are the ones who are collaborating with the sprinter for her Julien Alfred Foundation. But that’s not all. Puma has also become the official apparel sponsor for the Saint Lucia Olympic Committee (SLOC). This announcement came just a few days after their deal with Alfred. This deal stands for 5 years, which will no doubt boost the Saint Lucian track and field sports.

The 2023 Central American and Caribbean Games 100m Champ has a deal with 1st National Bank Saint Lucia Ltd. The partnership started in July 2024, just before the Paris Olympics. The esteemed St. Lucian bank was proud to be associated with such a talented sprinter and support her journey. In fact, with With Julien Alfred elevating Saint Lucia’s global presence, the Tourism Authority saw her as the perfect ambassador to highlight the nation’s cultural heritage and tourism potential.

In September 2024, Saint Lucia appointed Julien Alfred as its Tourism Ambassador. She frequently shares videos on Instagram promoting the island’s natural beauty and serene destinations. As part of the deal, she also participates in promotional events to showcase Saint Lucia’s tourism potential in foreign markets. “With her influence, we aim to attract visitors seeking not just a destination, but an inspiring experience that resonates deeply,” St. Lucia Tourism Minister Hon. Dr. Ernest Hilaire said after the historic partnership.

And as for Julien Alfred herself, St. Lucia is always number 1: “I can’t tell which is the bigger achievement right now – winning the Olympic gold or being an ambassador to my beloved country. However, rest assured that wherever I roam, Saint Lucia will always be my first choice.” As part of a co-branding agreement, her Puma apparel will also feature the Saint Lucia logo.

As a record-breaking sprinter, she carries significant responsibility. But one thing is certain—she will represent Saint Lucia proudly on the track.