The Sun Bum is giving new ways to the sport of surfing. Over the years, the company is finding new faces, new talents, and new styles. Their agenda is simple. They hop from one beach to another in search of the best wave crusher with a hefty load of green to present the winner. Recently, they visited a beach in Southern Jamaica to discover the next surfing genius.

Upon arrival, that place was jam packed with surfers who were just enjoying the day floating away with their boards. Here is how Sun Bum found their next winner at the Jamaican beach.

Sun Bum bumped into their star surfer of the day!

The Sun Bum is always in search of surfing talents. As they rallied into the Jamaican beach, they dropped a few umbrellas in the sand and started their talent hunt right away. Their mission doesn’t entail them to keep scores, timers, or grounds for disqualification. What they do is just observe the surfers in their au naturel self trying not to take a dive into the turquoise waters.

After witnessing some perfect airbrush landings and numerous successful flips, the judges—Icah Wilmot, Shama Beckford, and Imani Wilmot—found their winner in Ellim Beckford.

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While receiving the garland with the iconic Sun Bum logo and the $1000 prize money, the winner shared how it took her by surprise. “I was really not supposed to be here…I had no idea it will work out all like this, I’ve not surfed for a month and was really happy.” 

Sun Bum is everywhere!

Sun Bum is a Floridian company that frequently take their “Bum Rush Tour” to exciting beaches. They once visited three beaches in Southern California and surprised the surfers with their event. And just like the one in Jamaica, the people of Oceanside, Huntington Beach, and Malibu too enjoyed their impromptu yet exciting events.

That day, JD MacFaden, a local surfer of Oceanside, etched his name at the event and won the $1000 prize. Likewise, Jerry Lehman and Ker Porter won in Henderson beach and in Malibu respectively.

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Nobody knows their next destination. However, if you are a regular surfer who likes to surf around some of the best surfing destinations, chances are high that you might meet the Sun Bum company!