After Usain Bolt and US Track Prodigy, Elaine Thompson-Herah Signs an Illustrious Deal With $16.4 Billion Sports Giant

The cutting-edge sports line from PUMA is well renowned for its vibrant designs and having a lifetime deal with Usain Bolt. Recently, PUMA signed a deal with the fastest woman alive, Elaine Thompson-Herah, to win ‘sprint double.’ The 30-year-old Elane is a five-time Olympic champion. She earned gold in 100 meters and 200 meters in Rio Olympics 2016 and Tokyo Olympics 2020.

Andi sports management shared this news as a post on its Instagram page. The caption reads, “We are thrilled that Elaine has chosen to join the PUMA family,” said PUMA CEO Bjørn Gulden. “With her speed, she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women’s history last year and is only 0.05 seconds off a world record.”

“She targets the 100-meter world record, and we want to help her achieve that goal with our most innovative performance products.” PUMA is an overall sportswear seller company from Germany, and its market valuation is $16.4 Billion.

PUMAs’ deal with Usain Bolt

In 2012, Usain Bolt played a pivotal role in PUMA’s advertisement campaign. In PUMA, Usain Bolt has his own ‘Bolt Collection.’ This collection has a huge range of footwear and accessories. Also, this collection features a designed silhouette of Usain Bolt’s famous pose, ‘Lightning Bolt To Di World.’

He signed the deal with PUMA when he was just 16-year-old in 2003. However, in 2021, Usain Bolt took one more step forward by signing a lifetime deal with PUMA.

Read More: Elaine Thompson-Herah Hints on Drift With Nike; Makes a Statement With Usain Bolt’s Sponsors Ahead of World Championships 2022 in Oregon

But not just this, PUMA also signed a deal with a 17-year-old boy, the high school basketball player Mikey Williams. He is the youngest player PUMA has ever signed a deal with. PUMA also picked celebrities from India to sign the deal after Tokyo Olympics 2020