After Usain Bolt and US Track Prodigy, Elaine Thompson-Herah Signs an Illustrious Deal With $16.4 Billion Sports Giant
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TOKYO, JAPAN – AUGUST 01: Elaine Thompson-Herah of Team Jamaica poses with her gold medal during the medal ceremony for the Women’s 100m Final on day nine of the Tokyo 2020 Olympic Games at Olympic Stadium on August 01, 2021 in Tokyo, Japan. (Photo by Ryan Pierse/Getty Images)
The cutting-edge sports line from PUMA is well renowned for its vibrant designs and having a lifetime deal with Usain Bolt. Recently, PUMA signed a deal with the fastest woman alive, Elaine Thompson-Herah, to win ‘sprint double.’ The 30-year-old Elane is a five-time Olympic champion. She earned gold in 100 meters and 200 meters in Rio Olympics 2016 and Tokyo Olympics 2020.
Andi sports management shared this news as a post on its Instagram page. The caption reads, “We are thrilled that Elaine has chosen to join the PUMA family,” said PUMA CEO Bjørn Gulden. “With her speed, she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women’s history last year and is only 0.05 seconds off a world record.”
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“She targets the 100-meter world record, and we want to help her achieve that goal with our most innovative performance products.” PUMA is an overall sportswear seller company from Germany, and its market valuation is $16.4 Billion.
PUMAs’ deal with Usain Bolt
In 2012, Usain Bolt played a pivotal role in PUMA’s advertisement campaign. In PUMA, Usain Bolt has his own ‘Bolt Collection.’ This collection has a huge range of footwear and accessories. Also, this collection features a designed silhouette of Usain Bolt’s famous pose, ‘Lightning Bolt To Di World.’
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TOKYO, JAPAN – AUGUST 03: Elaine Thompson-Herah of Team Jamaica celebrates with her countries flag after winning the gold medal in the Women’s 200m Final on day eleven of the Tokyo 2020 Olympic Games at Olympic Stadium on August 03, 2021 in Tokyo, Japan. (Photo by David Ramos/Getty Images)
He signed the deal with PUMA when he was just 16-year-old in 2003. However, in 2021, Usain Bolt took one more step forward by signing a lifetime deal with PUMA.
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Elaine Thompson-Herah Hints on Drift With Nike; Makes a Statement With Usain Bolt’s Sponsors Ahead of World Championships 2022 in Oregon
But not just this, PUMA also signed a deal with a 17-year-old boy, the high school basketball player Mikey Williams. He is the youngest player PUMA has ever signed a deal with. PUMA also picked celebrities from India to sign the deal after Tokyo Olympics 2020
Elaine Thompson-Herah Before achieving the title of Fastest women
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Elaine Thompson-Herah following a press conference ahead of the Muller Indoor Grand Prix at the Utilita Arena, Birmingham. Picture date: Friday February 18, 2021. (Photo by Bradley Collyer/PA Images via Getty Images)
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Written by:
Edited by:
Simar Singh Wadhwa