$4,950,000,000 Worth Brand Allows World’s Hottest Athlete Alica Schmidt to Have Her Perfect ‘Boss’ Moment

Published 09/10/2023, 6:39 PM EDT

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German track and field star Alica Schmidt recently bagged another high-profile ‘boss’ moment for herself. The versatile and multi-talented athlete is also famous for her modeling career owing to her staunch fitness and electrifying looks.

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Schmidt has an impeccable fashion sense and has a huge fan following because of her amazing taste in clothing. The star athlete and model recently signed a deal with a $4.95 billion fashion brand. This is certainly making heads turn everywhere.

Alica Schmidt signs fresh deal with Hugo Boss

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Alica Schmidt is known for making full use of her innate talents. The tall German sprinter stays in perfect shape to blaze past her opponents and also models for various brands. The fitfluencer also creates a lot of online content for her fans and showcases her training regimen on social media.

Alica Schmidt was dubbed the “World’s Hottest Athlete” by an Australian magazine that further propelled her to online fame. The rising number of followers on her social media handles gave her the chance to work with Hugo Boss. The German fashion powerhouse boasts incredible quality and sales across the globe and pairs with the most dominant online personalities. Schmidt had already bagged her own clothing line from Hugo Boss, and now has secured yet another attractive deal.

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Fans were delighted to see their ravishing athlete dominate social media with another new clothing launch. Hugo Boss Corporate posted a tweet announcing the deal, which instantly went viral. The tweet said, “BOSS x Alica Schmidt team up once again to create a FW23 capsule collection designed for on and off the track. Sporty yet sophisticated, this eye-catching drop delivers a modern, practical approach to a 24/7 #BOSS lifestyle.” 

Alica Schmidt can be seen wearing sporty clothes that were customizable to create several unique outfits. The incredible natural beauty and streamlined fitness of Schmidt allowed the clothes to bloom in all their glory. The fitfluencer takes pride in her fitness and doesn’t shy away from challenging herself or others. She keeps challenging her fans to push hard daily. However, she recently went ahead and challenged soccer star Erling Haaland.

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German sprinter challenges Man City player for a race

Alica Schmidt doesn’t just maintain her fitness because she is an athlete. She is also a personal trainer and holds high standards for herself. Her spectacular fitness and her disciplined routine earned her a chance to work with Bundesliga powerhouse, Borussia Dortmund. Schmidt used her proximity with the players to issue a challenge to captain Mats Hummels. The team was working with Schmidt to create some fresh social media content, but things ended up in a racing showdown. Hummels raced against Alica Schmidt but fell short of the two-time European junior medalist, who made him bite the dust. The video of the race went viral and garnered over 5.7 million views.

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Schmidt has now openly challenged Man City player Erling Haaland for a race. The matchup would be an interesting one to see. While Schmidt is a traditional sprinter, Haaland is the 8th fastest player in the English Premier League. No official word from Haaland has arrived so far, but fans are already anticipating a big showdown. By the time Haaland makes up his mind, Schmidt will keep rocking new clothes and sign deals like a boss.

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Written by:

Ankit Singh

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Ankit Singh is a pro writer for US Sports at Essentially Sports. This surfing enthusiast has kept his watchful eye on all things Kelly Slater. With his prior experience as a senior writer for popular blogs in the country, Ankit brings his attention to detail to the nuances of every turn, snap, 360, and alley-oop on the surfboard.
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Edited by:

Tony Thomas

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