Disappointed Athlete That Was Escorted on a Wheelchair, Restores Faith With a $5 Million Smile Post World Athletics

Published 09/04/2023, 8:19 AM EDT

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This year, the 400-meter tracks of Budapest witnessed several heartbreaking moments. Olympic champion Steven Gardiner, attempting to reclaim his title, suffered a traumatic injury on the tracks and was escorted back in a wheelchair. Following a similar storyline, another track and field star faced disappointment on the 400-meter tracks of Budapest this year.

22-year-old U.S. track and field sensation Britton Wilson collapsed while trying to secure her ticket to the finals in the 400-meter heats. However, Wilson, who still managed to secure the 8th position on the tracks in 53.87 seconds and was escorted back in a wheelchair, has reignited the faith of her fans. Days after the event, the rising track and field sensation was spotted proudly showcasing her deal with a 5 million dollar brand, all while wearing a wide smile.

Track and field sensation shows off her brand deal

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On Sunday, Track Spice posted several photos of Britton Wilson’s collaboration with the million-dollar skincare brand Alba Botanica with the caption “Britton Wilson x Alba Botanica.” In the pictures, the 400-meter track and field athlete was seen proudly displaying her Alba Botanica products, including their SPF 50 Hawaiian Sunscreen and SPF 50 Coconut Sunscreen Spray, all with a bright smile.

Back in July, the 22-year-old athlete had also promoted the skincare brand by sharing a ‘try out the Alba Botanica sunscreen with me’ reel on Instagram. In the video, while emphasizing the importance of sun protection as a track and field athlete, Wilson discussed the key qualities of sunscreen with her more than 40k followers on Instagram. However, this is not the first top-tier brand deal secured by Wilson. Earlier in July, the soaring NCAA athlete turned professional after signing a deal with the billion-dollar brand, Adidas.

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Britton Wilson secures a deal with Adidas

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On July 11, Britton Wilson announced her decision to turn pro with Adidas. The 22-year-old posted a reel wearing official apparel from Adidas Running along with a note on Instagram. Expressing her gratitude for securing the deal, the rising track and field star stated, “It feels unreal to be writing this. This has been one of my lifelong dreams through all of the hard work and sacrifice”

Furthermore, the sprinter added, “Now here I am, beginning my professional track and field career with Team Adidas.” The 22-year-old chose to go pro with the billion-dollar brand after winning silver at the USATF 2023 and securing her spot at the World Athletics Championship.

Also read: Not Michael Norman, but His 400M Rival Who Was Escorted Out on a Wheelchair Tries to Find His Peace in a Beyonce Concert After World Athletics Championship

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Despite the huge setback at the Worlds, Britton Wilson continues to pave her way by securing big-brand deals. While maintaining the hopes of her fans with her infectious smile, the athlete also continues to showcase unparalleled athletic prowess.

Watch this story: Most Decorated Olympic Athlete Who Broke Usain Bolt’s Record Goes Down Memory Lane of Her Glorious Career

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Written by:

Paras Jan

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Paras Haji is a US Sports author at Essentially Sports. She began her professional journey as a content and news publisher, which gave her valuable experience in the sports media industry. Her passion for all things Olympics, and dedication to keeping track of every competitive performance, have earned her recognition for handing over captivating articles.
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Edited by:

Nidhi