Noah Lyles has never restrained himself from going against the tide. The track and field victor ludorum has repeatedly expressed his mentality to run over the old, cornered customs in his practices and set the unhackneyed fervor as he often does in his sprinting stint. “I have to take a completely different path and do a lot of things on my own. I’m okay with that”, he claimed in his NBC interview.

Now, the time seemed ripe for Noah Lyles to implement those changes. One of his recent collaborations stipulated that. This time, his prudent approach joined some bigwigs from his obvious practice. 

Noah Lyles annexes himself in Xfinity’s popular campaign 

In the NBC interview, Noah Lyles quipped, “I can sense that there’s a [hunger] for change.” But it didn’t cost much time for the reigning world champion to partake in the changing role and flag bearing the same. In his recent IG story, Noah attributed, “Proud to partner with @Xfinity! #XfinitySpreadTheJoy” after resharing a recent clip from Xfinity’s IG post. However, with the cable communication spearhead, Xfinity, the IG post revealed Team USA’s active participation in the campaign. The caption conveyed, “ TeamUSA helps us celebrate a heart of gold”. 

As the attached clip manifested, the Xfinity representative tried to give out to one of the company’s employees who was already surviving a bad patch in solitary. By gifting Kim, the destitute employee, a tablet to ease her communication process, the representative also presented her with a family trip to the training session of Team USA. Teary-eyed Kim exclaimed in joy, “I got a 40th anniversary present”. Noah Lyles is rooted in that moment in his prized IG story. However, this is not the first time he indulged in such motivated participation. 

Noah’s tryst with off-court contribution to create bigger meaning 

Noah Lyles paired up with his sibling, Josephus, to form the Lyles Brothers Sports Foundation. For a persona like Noah whose roughed-up childhood already made several headlines or the Lyles family who often came across the crevices of crisis, the foundation has become a strong message. On the eve of the World Championship this year, Noah put on one of his hats worn in Budapest on sale. The sprinting phenom himself let the reason slip as he said, “… We have been selling the Noah Lyles World Championship hats on the non-profit website. Of course, all that goes to a great cause, helping the youth.” 

Read more: “Confidence Isn’t My Thing”- US Track Star Drops Sneak Peek of Upcoming Project for 531K Fans

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Moreover, his speeches on mental health at Alexandria City High School in 2021 came as an unmatched moment shared with the budding junior classes. On that day, Noah pronounced, “Change has to happen, it’s inevitable.”. His affair with Xfinity might attest to that.

Watch this story: Noah Lyles is All In, Rooting for the $155M Esports Giants at Worlds 2023