Noah Lyles has always excelled in his track and field journey. However, he came into his own in 2023 and, by winning the sprinting double at the World Championships, set the record in his favor. Following that extraordinary achievement, more bounty is expected to come his way. Now, he is one of the wealthiest track and field athletes in the world, which goes to prove his business acumen.

Winning a gold medal is an undeniably rich experience, but training at the highest level requires monetary support. This is one thing that Noah Lyles learned very young, and this realization has colored his view of athletics. For this reason, he decided to forego the scholarship offer from the Florida Gators and joined the Adidas roster. Now, seven years later, the five-time world champion has added more lucrative brand deals to give himself more legroom for investments into himself.

Noah Lyles’ brand deals

During his podcast show, he spoke with Liberian Olympic star Joseph Fahnbulleh, where he revealed that he retains a large crew to help him succeed. His biggest worry is the risk of injury, and he tackles that with a hefty insurance policy. These drain his income, but he believes they are necessary investments in order to protect his career and future earnings.

Lyles gets this money from his million-dollar brand deals with major companies. Apart from Adidas, SportSluo revealed Noah Lyles is partnered with Omega, Coca-Cola, Visa, Xfinity, and Intel. These brands have stayed in their corner through thick and thin and have provided their support through sponsorships and endorsements.

He also made money through his sporting career, like winning the Diamond League in 2017, 2018, and 2019. These brought him both fame and wealth. However, these are not enough to sustain the highly demanding life of an elite athlete. Therefore, he has begun to leverage his other talents outside of fast running.

Noah Lyles tries to break ground in fashion and music

Noah Lyles has a brand merch line, which he began hyping through red-carpet looks while walking into the locker rooms. He has also ventured into the musical industry and enjoys composing songs. Recently, he showed this side of his as he hummed the track “New God Flow” by Adidas’ former global ambassador Kanye West. He likes to keep it real and shapes his narrative without conforming to anybody’s expectations. This has made Noah Lyles desirable to so many more brands.

Read More: “Shut Your Mouth”: NBA World Cancels Noah Lyles’ American Glory After Controversial Slant on Devin Booker, Kevin Durant, and Others

Frank Cooper, Chief Marketing Officer of Visa, explained Noah Lyles’ charm, saying, “Today, athletes have the power to tell their own stories, transform fans into community, and generate commerce through their own creations”. This, on the whole, describes the American track star and has brought him one more deal.

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