Hours After Noah Lyles’ Fashion Storm, Shelly-Ann Fraser-Pryce Teases Massive Collab With $5,000,000,000 Clothing Brand With a Strange Cryptic Video

Published 09/23/2023, 12:13 PM EDT

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The highly anticipated Milan Fashion Week is currently up and running. At the event, which started on September 19 and will go on till September 25, many famous models, including Gigi Hadid and Vittoria Ceretti, were seen walking for luxurious brands. Amid these staunch models, track and field star Noah Lyles, who has also appeared for Paris Fashion Week, walked on the Italian ramps. The 26-year-old sprinter, who walked for a luxurious German brand, left the track and field community in awe.

Following Noah Lyles’ fashion moments in Milan, another track and field sensation, Shelly-Ann Fraser-Pryce, hinted at a big collaboration with a clothing brand worth $5 billion. After signing a deal with a Swiss luxury brand only a few months ago, the athlete dropped a cryptic video on her social media.

Shelly-Ann Fraser-Pryce rocks Amid Noah Lyles’ fashion moments


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On September 23, Shelly-Ann Fraser-Pryce posted an intriguing video on her Instagram story hinting at a massive collaboration with one of the biggest brands in fashion, Bottega Veneta. In the video, the athlete recorded a screen advertisement promoting the launch of Bottega Veneta’s 2024 season collection at Milan Fashion Week. The brand will open its show at 8:00 p.m. after the Tokyo James 2024 launch.

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This video comes after Noah Lyles was spotted on the runway on the fourth day of Milan Fashion Week. The athlete, along with Ezra Frech, was seen walking for Hugo Boss. On the ramp, the newly crowned world champion showed off his brown braids while wearing a brown suit and black shoes, accompanied by a trench coat.


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Interestingly, apart from a potential collaboration with Bottega Veneta, Fraser-Pryce has also collaborated with many other luxury brands. Recently, the athlete signed a three-year deal with a luxury Swiss watch brand.

Shelly-Ann Fraser-Pryce has more deals in her kitty

On July 1, Shelly-Ann Fraser-Pryce signed a three-year deal with luxury Swiss brand Richard Mille. As per the deal, the athlete was supposed to wear one of the brand’s watches while running on the tracks of Budapest at the 2023 World Athletics Championships.


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According to the deal, the Swiss Brand, which has already partnered with some of the staunch members of the sports community, including Yohan Blake, Didier Drogba, and Fernando Alonso, will also sponsor the Fraser-Pryce’s Pocket Rocket Foundation.

The Jamaican sprinter had opened the foundation to provide scholarships for the Jamaican athletes still in high school.

Also read: Days After Being Escorted Out on a Wheelchair, Sha’Carri Richardson’s Jamaican Idol Shelly-Ann Fraser-Pryce Brings Smiles With a Heartwarming Update


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In the case of Shelly-Ann Fraser-Pryce’s collaboration with Bottega Veneta, the Jamaican sprinter alongside Noah Lyles, will genuinely help bring well-deserved attention to track and field. The athletics fans are also girded up to see Shelly-Ann Fraser Pryce dominate the fashion community.

Watch this story:  Noah Lyles Eyeing on Shattering Another Record of Usain Bolt After Breaking the Sprinting Legend’s Record in Seven Years


Written by:

Paras Jan


One take at a time

Paras Haji is a US Sports author at Essentially Sports. She began her professional journey as a content and news publisher, which gave her valuable experience in the sports media industry. Her passion for all things Olympics, and dedication to keeping track of every competitive performance, have earned her recognition for handing over captivating articles.
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