US Olympic Legend Allyson Felix Introduces Stunning New ‘Saysh’ Store

Published 10/10/2021, 9:23 AM EDT
TOKYO, JAPAN August 7: Allyson Felix of the United States with her gold medal after the United States team won the 4x 400m relay final. Allyson Felix is now the most decorated U.S. track athlete in Olympic history. She won her 11th medal just one day after becoming the most-decorated woman in Olympic track history when she won bronze in the 400m during the Track and Field competition at the Olympic Stadium at the Tokyo 2020 Summer Olympic Games on August 7th, 2021 in Tokyo, Japan. (Photo by Tim Clayton/Corbis via Getty Images)


Allyson Felix saw the second-best season of her track career at the Tokyo Olympics 2021. She has shown time and again that age is no barrier to her talent and hard work. Felix is amongst the most decorated Olympians of all time; the American has claimed a grand total of 11 Olympic medals in 200m, 400m, 4x100m, and 4x400m.

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She is not just a star sprinter, but Allyson Felix also has her own brand. Founded by Felix herself, Saysh is a community-centered lifestyle brand. And the brand, which is entirely run by women, and for women, celebrates female creativity.

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Recently, Felix has opened a new space for her brand, situated in Los Angeles.

Felix’s own fight against Inequality

When the biggest track stars of the world wear brands like Nike and Puma, Allyson Felix has something different on her feet. While crossing the finishing line at the Tokyo Olympics 2021, she was wearing none other than her own brand.

After breaking up with Nike in 2019, Felix couldn’t find any other shoe company to make a deal with. This was when America’s most decorated female track star decided to do something different. Like a boss lady, she launched her own shoe brand, Saysh.

On October 9, Saysh opened its new space in Los Angeles, Home of Saysh. Felix took to her Twitter to invite all their friends in LA to join them for the grand opening of their collective. The space is located at Platform in Culver City and will be open Tues – Sun, 11-7.

The very first product launched by the brand was the Saysh One sneaker. Felix and her collective have also been raising funds for various causes. In 2021 itself, they have raised $3 million in funds.

What led Allyson Felix to launch her own collective?

In 2018, Allyson Felix announced to the world that she was pregnant. At that time, she was under a contract with Nike. However, Felix faced some pregnancy complications late that year, which threatened her and the life of her child.

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TOKYO, JAPAN – AUGUST 07: Allyson Felix of Team United States reacts after winning the gold medal in the Women’s 4 x 400m Relay Final on day fifteen of the Tokyo 2020 Olympic Games at Olympic Stadium on August 07, 2021 in Tokyo, Japan. (Photo by Christian Petersen/Getty Images)

Following this, she left Nike in 2019 over a dispute about maternity protections for future Nike-sponsored mothers. This move led Nike to soon add additional benefits and Felix emerged as an advocate for working mothers in sports. She has since raised awareness about health care inequities regarding black mothers, who are three to four times more likely to die during delivery than white mothers.

Currently, Allyson Felix is part of an apparel deal signed with Athleta. This was a very significant move as it led Gymnastics legend, Simone Biles, to make a similar move. At Saysh, both the engineer and the designer of Saysh One are former Nike employees.

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What do you think about Allyson Felix’s move to open a new store?

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Richa Goswami

52 articles

Richa Goswami is a US Sports writer at EssentiallySports. As an adherent learner, she uses her journalistic persona to navigate through new skills. Richa has completed her schooling at Don Bosco.

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